My Top Posts of 2012 on Inbound Marketing and Audience Development

Another year gone by, and that means it’s time again for the obligatory top-posts-of-the-year lists.

These roundups may be overdone, but personally I like doing one because it is interesting to look back and see what made an impression.

two men talking in an office

With that in mind, here are my top 10 posts of 2012 by pageviews:

  1. The Best Free Tools for Twitter Analytics
  2. Beyond Facebook Insights: Useful Facebook Analytics Tools
  3. News Organizations on Google+: Which Pages Get the Most Engagement?
  4. 5 Ways that Social Media Impacts SEO
  5. The Fastest and Slowest News Sites in 2012
  6. Media Relations Gone Wrong: How Not to Pitch a Journalist (Video)
  7. 5 Good Ideas for News Media Facebook Pages
  8. 8 Social Media Questions Publishers Should Be Asking Themselves
  9. SEO Metrics for Publishers: How are You Tracking and Measuring Success?
  10. Publisher Survey: Reddit Traffic Way Up, Digg Way Down

The Facebook analytics tools post is actually from December 2011 but since it was a top performer this year I’m letting it make the list.

I’d also like to give a shout-out to my press release buzzwords post from 2010 which continues to do well. It pulled in the second most pageviews of any post this year. Thank you search referrals!

5 Ways that Social Media Impacts SEO was the big winner in terms of social traction; 500+ tweets is a lot for me.

And the most fun to do award (yes, I’m giving out awards now) goes to the media relations gone wrong video. I was recently contacted by a global communications firm that wants to use it in their training program on media relations fundamentals.

As a side note, I also wrote five columns for Search Engine Land this year on enterprise SEO, which was a good experience.


This was a challenging year in terms of keeping up with workload. That’s good for business but it means certain things had to give, and this blog was one of them. So I didn’t publish here as frequently as I’d have liked, but I still managed to put out some posts that I was happy with.

I hope you found some of them useful.

To everyone that sent a pageview, comment, link or social share my way this year, thank you, I appreciate it.

Have a great 2013.

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