I saw Malcolm Coles’ post on Google’s reading level scores for UK newspapers and thought it would be fun to do the same thing for US news sites. Last week Google released a new search filter that allows users to refine search results by reading level. So what reading level does Google assign to major news sites in the US?
I was going to look at top 25 US newspapers online according to Journalistics but I decided to include a wider variety of news sites. So instead I pulled out the US news sites from my comparison post on news site social media engagement to come up with a sampling of newspapers, magazines, TV, wire services and Web-only news organizations.
How do the US news sites stack up? Google assigns the majority of content on all of them an intermediate reading level which makes sense since that level appeals to the widest audience. But which sites are aiming high or low?
Among the news organizations I checked, here are the sites with the greatest percentage of content at a basic or advanced reading level:
Most Basic Content
- ABC News 41%
- Boston.com 29%
- CBS News 28%
A commentary on mainstream TV news? There’s probably a joke about Boston residents here too but I’m not touching that.
Most Advanced Content
- Bloomberg Businessweek 11%
- The New York Times 7%
- Reuters 7%
Bloomberg Businessweek has a much higher percentage of content at an advanced reading level than any of the other sites. Must be some smart folks over there.
Here are all the scores. The sites are arranged alphabetically:
ABC News
AOL News
AP
Boston.com
Bloomberg Businessweek
CBS News
CNN
The Christian Science Monitor
Forbes
Fox News
The Huffington Post
Los Angeles Times
MSNBC
Newsweek
NPR
The New York Times
Reuters
Slate
Time
UPI
USA Today
The Wall Street Journal
The Washington Post
Yahoo! News
NPR is pretty far back. I thought their directory said how smart and advanced their listeners are!