While on The Huffington Post yesterday I couldn’t help but notice the large number of tags they’d added to a couple posts on the Kim Kardashian photos in W Magazine, and the rather “interesting” terms being targeted.
Then a link in that article led me to Kim Kardashian Goes NUDE For W Magazine:
That’s when the full-on tag-o-rama began.
In case you’re counting that’s 47 blog tags between the two posts targeting some pretty amusing terms. Can all those tags really help? In a word: no.
As I covered in my post on blog tag optimization this type of over-tagging has little SEO benefit and in the extreme it can even be a negative.
It’s certainly not helpful for users either. In the second post above the tags take up almost as much space as the actual editorial content. At best that’s a distraction; at worst it looks spammy.
The Huffington Post is a strong enough domain and brand to overcome the SEO and usability issues, but not every site is.
So my advice: take it easy on those blog tags.