According to data released by Hitwise a few days ago, News & Media is one of the few categories showing a YoY decline in share of search-referred traffic:
Fortunately the majority of sites we work with in this category are bucking the trend, as most are seeing strong improvements in YoY search engine referral traffic thus far this year.
It’s also worth noting that a lot of major publishers still get a huge portion of their traffic from direct navigation. So total natural search engine referral traffic is a more important measuring stick than what percentage of site traffic comes from natural search.
Related posts:
- 5 Ways to Deal with Seasonal Dips in Search Engine Traffic
- Social Media Visitors More Loyal But Still a Very Small Percentage of Site Traffic
- Survey: Twitter Less than 1% of Traffic to Newspapers and Magazines; Facebook 1%
- My Top 10 Posts of 2009 on News Media, SEO and Social Media
- The Most Buried News Sites on Digg
