Press release search engine PRFilter came out of beta last week. It aggregates press releases from 10 wire services and distribution services and pulls them in directly from 60+ technology and media companies. Users can filter by specific industries, countries and time periods and create personalized accounts for further customization.
It seems to work fairly well. The user interface is simple and easy to use and the sample queries I tried brought up decent results. Press releases from PR Newswire, Business Wire, PRWeb and Marketwire frequently appear in the listings. PitchEngine releases do not appear to be in the index.
While testing it out I thought I’d revisit the press release buzzwords research I did last year. So I pulled the top 25 overused terms from that post and ran them through PRFilter.
PRFilter’s Adam Parker was kind enough to pull more accurate data on the terms (see the comments below for information on why my original figures were incomplete).
Here are the updated results, covering 3,000 press releases in a 24 hour period. I’ve left my original table and the associated analysis intact below.
|Buzzword / Overused Term||Matches (24 hour period)|
|4||innovate / innovative / innovator||452|
|14||award winning / winner||106|
|18||state of the art||65|
|21||easy to use||51|
In this sampling of releases “leading” edges out “solution” as the most overused term.
–original post resumed–
Here are the matches for each term in the past 24 hours:
|Buzzword / Overused Term||Matches (Past 24 hours)|
|7||state of the art||45|
|x||easy to use||0|
“Solution” was the most overused term but that figure is skewed by regular usage of that word. “Leading provider” also suffered considerable abuse which is a shame because that one really is devoid of meaning.
It was good to see that six overused terms from my full list did not have any instances in the past 24 hours, but the holiday weekend in the US slowed down press release activity.
A few notes on searching with PRFilter:
- The index gets updated very quickly. Checking some of the terms even 15 minutes later resulted in more matches.
- Using quotation marks to limit the results to exact matches for multiple word queries (e.g. “cutting edge” instead of cutting edge) did not seem to work.
- There was a lot of overlap in the results for “innovative,” “innovator” and “innovation.” While I wanted exact matches for this list combining those results does make sense for the average searcher.
For more information on PRFilter see the launch press release and this video: