Comments on: Paywalls, Media Coverage and User Access: What’s a PR Pro to Do? http://www.adamsherk.com/public-relations/media-relations-and-paywalls/ News media SEO, PR and social media marketing Fri, 03 Feb 2012 15:23:33 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Vickie Jenkins http://www.adamsherk.com/public-relations/media-relations-and-paywalls/#comment-1658 Vickie Jenkins Wed, 08 Sep 2010 18:35:55 +0000 http://www.adamsherk.com/?p=1429#comment-1658 Paywalls may be an issue, but that online issue is just affecting a piece of the total PR plan anyway, as you roll traditional media coverage as well as social networking. When I media trained a technology client and they aced their CNBC interview, it was a great win, for the company, employees, vendors, and partners. Don't let obstacles get in the way of the big picture! Paywalls may be an issue, but that online issue is just affecting a piece of the total PR plan anyway, as you roll traditional media coverage as well as social networking. When I media trained a technology client and they aced their CNBC interview, it was a great win, for the company, employees, vendors, and partners. Don’t let obstacles get in the way of the big picture!

]]> By: Wellons Communications http://www.adamsherk.com/public-relations/media-relations-and-paywalls/#comment-1515 Wellons Communications Mon, 26 Jul 2010 16:41:01 +0000 http://www.adamsherk.com/?p=1429#comment-1515 You bring up some very good points in the post. It is interesting how PR continues to change, and media companies will continue to have to adapt their strategies to work with paywalls and subscription models. You bring up some very good points in the post. It is interesting how PR continues to change, and media companies will continue to have to adapt their strategies to work with paywalls and subscription models.

]]> By: Adam Sherk http://www.adamsherk.com/public-relations/media-relations-and-paywalls/#comment-1497 Adam Sherk Thu, 22 Jul 2010 12:44:21 +0000 http://www.adamsherk.com/?p=1429#comment-1497 Thanks John. It will be interesting to see just how much of an impact the move to paywalls will have and how both PR and the media companies themselves with adjust and evolve. Thanks John. It will be interesting to see just how much of an impact the move to paywalls will have and how both PR and the media companies themselves with adjust and evolve.

]]> By: John Prieur http://www.adamsherk.com/public-relations/media-relations-and-paywalls/#comment-1495 John Prieur Wed, 21 Jul 2010 18:59:22 +0000 http://www.adamsherk.com/?p=1429#comment-1495 Very interesting post, Adam. I definitely agree with your tree falling in the forest comparison. A story in the NYT is valuable because of the high readership and credibility associated with their stories. As the paywalls limit off user interaction and the readership base, the PR value of those placements start to diminish. Not entirely, as you pointed out, but certainly to some extent. It will be interesting to see how media companies deal with these challenges moving forward. John @johnprieur Very interesting post, Adam. I definitely agree with your tree falling in the forest comparison. A story in the NYT is valuable because of the high readership and credibility associated with their stories. As the paywalls limit off user interaction and the readership base, the PR value of those placements start to diminish. Not entirely, as you pointed out, but certainly to some extent. It will be interesting to see how media companies deal with these challenges moving forward.

John
@johnprieur

]]> By: Adam Sherk http://www.adamsherk.com/public-relations/media-relations-and-paywalls/#comment-1487 Adam Sherk Tue, 20 Jul 2010 15:51:59 +0000 http://www.adamsherk.com/?p=1429#comment-1487 Good points Sean. I agree, it ultimately does come down to objectives. A smaller audience but better matched can be just what's needed in some cases. Good points Sean. I agree, it ultimately does come down to objectives. A smaller audience but better matched can be just what’s needed in some cases.

]]> By: Sean Williams http://www.adamsherk.com/public-relations/media-relations-and-paywalls/#comment-1486 Sean Williams Tue, 20 Jul 2010 15:28:57 +0000 http://www.adamsherk.com/?p=1429#comment-1486 Adam, very interesting post. My first reaction is that if the organization is oriented to mass appeal, the smaller audience will reduce perception of value. If the goal is reaching the sort of committed demographic that tends to be most impactful to their business, it will not. But, that's not based on anything but my surmise. I suppose, too, that the same dynamic that afflicts print media (advertisers demanding coverage) would exists in a sponsored access situation, although buying reprint rights seems a similar activity... I guess it will come down to objectives -- is it always about the largest audience or the best audience? Sean @CommAMMO Adam, very interesting post.

My first reaction is that if the organization is oriented to mass appeal, the smaller audience will reduce perception of value. If the goal is reaching the sort of committed demographic that tends to be most impactful to their business, it will not. But, that’s not based on anything but my surmise.

I suppose, too, that the same dynamic that afflicts print media (advertisers demanding coverage) would exists in a sponsored access situation, although buying reprint rights seems a similar activity…

I guess it will come down to objectives — is it always about the largest audience or the best audience?

Sean
@CommAMMO

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