I recently received an email press release that features a compelling design with strong visuals and a nice layout. That’s not something you say every day, and since bad releases get called out much more than the good ones, I thought I’d share it here.
It’s for a new book of visual essays and poems by Debbie Millman, Self-Portrait as Your Traitor. With that kind of content it makes sense for the press release to have compelling visuals too, and I think they pulled it off well.
Props to Jennifer Abel Kovitz and 45th Parallel Communications for putting together an engaging press release that is well suited to the material. There is also a companion press kit with more information.
We’ve come a long way since email press releases circa 1999.
What do you think?