Translation and Localization Tips for Publishers

This is a guest post from Christian Arno, founder of Lingo24, a global translation service. I asked Christian to provide some tips for publishers looking to expand their presence in international markets. - Adam To reach an overseas readership … [Continue reading]

Which News Sites Have the Highest Reading Level According to Google?

Google Reading Level

I saw Malcolm Coles’ post on Google’s reading level scores for UK newspapers and thought it would be fun to do the same thing for US news sites. Last week Google released a new search filter that allows users to refine search results by reading … [Continue reading]

Fewer PR Organizations Plan to Increase Focus on SEO and Social Media in 2011

SEO in Vocus PR Planning Survey

The results of the Vocus 2011 PR Planning Survey are out and the number of organizations that plan to focus more on SEO and social media has declined. In this year’s survey 51% of the respondents indicated that they would focus more on SEO in … [Continue reading]

Press Releases Do Get Shared on Google News

Google News Most Shared

In reading a post on Google Operating System about the Most Shared section on Google News I found it interesting that a press release from NASA was among the leaders. I checked today and it is still at the top of the list for the … [Continue reading]

Should Browsers Display Only Canonical URLs to Users?

Google Chrome, Firefox, Internet Explorer logos

Sites have been using the rel=canonical link element for a while now to help offset duplicate content issues that cannot be eliminated through URL consolidation. While not a perfect solution it is often the best option available in cases like … [Continue reading]

7 Conversion Rate Optimization Tips for Publishers

New York Times - recommended article

This is a guest post from Paras Chopra, founder of Visual Website Optimizer. Paras has been doing some interesting work with A/B testing and conversion rate optimization so I thought it would be good to get some tips for publishers from him. - … [Continue reading]

10 Practical Twitter Tips for Publishers

Twitter logo

By now Twitter is an important part of most publishers’ audience development and content promotion efforts. But in reviewing the Twitter presence of newspapers, magazines and other content sites on a regular basis I’m often surprised by the mistakes … [Continue reading]

Wordcatcher: An Odyssey into the World of Weird and Wonderful Words

Wordcatcher - Phil Cousineau

The discussion around my post on press release buzzwords has brought my attention to a variety of resources on language and writing, the latest being a new book called Wordcatcher. Long before getting involved in marketing communications I was a … [Continue reading]

The Top News Sites on Blekko

New York Times SEO data on Blekko

With Blekko officially launching this week the new search engine is getting a lot of attention particularly in the search marketing community because of SEO data it provides. There is a good overview of Blekko’s SEO Tools on Search Engine Land so … [Continue reading]

Search Trend Optimization for Evergreen Content

Polenta search trend on Yahoo

Monitoring search trends and hot topics for keyword targeting and content ideas is a common practice among publishers these days. While this pollutes the search results when taken to the extreme (see below), done right it is an effective editorial … [Continue reading]