Social Media News Releases Get 3x More Media Coverage

Social Media News Release editorial coverage analysis

Social media news releases have lots of advantages, and what’s not to like? They offer a clean, simple format that encourages companies to be clear and succinct. While multimedia content can be added to any press release, SMNRs are much more likely … [Continue reading]

Is Using Facebook Comments Good for Publishers?

Facebook Comments Box plugin

There were some interesting posts over the weekend from Steve Cheney and Robert Scoble on whether utilizing the Facebook Comments Box plugin kills or in fact increases user authenticity within on-site commenting. TechCrunch also shared that comments … [Continue reading]

PRFilter Shows Press Release Buzzword Abuse Still Prevalent

prfilter logo

Press release search engine PRFilter came out of beta last week. It aggregates press releases from 10 wire services and distribution services and pulls them in directly from 60+ technology and media companies. Users can filter by specific industries, … [Continue reading]

eHow and Mahalo: How Many Keyword Variations is Too Many?

Mahalo - Google results for cook turkey

In reading a Search Engine Land article about Jason Calacanis’ remarks during “Ending the Content Arms Race” at Signal LA this passage caught my eye: Calacanis shows a “How to cook a turkey” page on Mahalo which he says has tons of good video … [Continue reading]

Super Bowl XLV: Packers and Steelers Battle it Out on Twitter

Steelers - Twitter followers

Who will win Super Bowl XLV, the Green Bay Packers or the Pittsburgh Steelers? Vegas gives the Packers a slight edge but most people think it could go either way. Last year after winning my Social Media Super Bowl the New Orleans Saints went on … [Continue reading]

The Huffington Post’s Kim Kardashian Tag-o-Rama

The Huffington Post - Kim Kardashian W Magazine blog tags

While on The Huffington Post yesterday I couldn't help but notice the large number of tags they'd added to a couple posts on the Kim Kardashian photos in W Magazine, and the rather "interesting" terms being targeted. First on Kim Kardashian: W … [Continue reading]

Which NBA Teams Have Seen the Most Growth on Twitter and Facebook?

New York Knicks - Madison Square Garden

Last year I did a couple of posts on the reach and engagement of NBA teams on Twitter and Facebook. Yesterday Yago Colás came across one and shared it with the students in his Cultures of Basketball course. The students thought it was an … [Continue reading]

Google Trends Graphs No Longer Embedded in Search Results?

Google Trends graph

For the past couple years Google has been embedding a Hot Trends graph in the regular search results for the top 100 fastest rising terms. I referenced this in my post on tools for monitoring search and social trends because it was a useful way to … [Continue reading]

Editorial SEO Tactics for the Newsroom

editorial SEO tactics

By now most editorial sites are employing basic SEO best practices in the newsroom but how many are taking full advantage of every opportunity? To be successful an editorial staff needs to do more do more than just optimize headlines and title … [Continue reading]

My Top Posts of 2010 on SEO, PR and Social Media for News and Sports

Another year has passed and that means it is time for marketing blogs to do their obligatory top posts of the year roundups. Despite the cliché I like reading them because it is a good way to discover things I may have missed during the year. And on … [Continue reading]