Will Media Outlets Keep Using Google+ Personal Accounts? Will Google Let Them?

Mashable Google+

Earlier this week Search Engine Land reported that Christian Oestlien, the Ads Lead for Google+, had posted a message asking businesses to hold off on using personal accounts to create business pages and that non-user profiles would be shut down. … [Continue reading]

Is LinkedIn the New Old Boys Network?

Social media usage by age

According to the new Pew Internet study Social Networking Sites and our Lives there are nearly twice as many male LinkedIn users as female. What gives? So what accounts for this disparity? More males in the workforce? Do men prefer LinkedIn’s … [Continue reading]

Better than Great: A Cure for Buzzwords and Marketing Speak

Better than Great - Arthur Plotnik

Twice in the past year I’ve covered the most overused PR buzzwords and marketing speak and press release buzzword abuse. It is fun to point out the biggest offenders but even well-intentioned marketing communicators can find it difficult to avoid … [Continue reading]

The Most Popular Summer Blockbuster Movies in Social Media

most popular summer blockbuster movies in social media

Alterian recently released some data on the most popular summer blockbusters in social media, focusing specifically on movies with May and June release dates. According to their data Fast Five and Thor are far and away the most popular summer … [Continue reading]

2011 NBA Playoffs: Head-to-Head Twitter Matchups by Klout Score

NBA Playoffs Eastern Conference - Klout

This year’s NBA playoffs have been great so far, a nice surprise considering it is still early in the second round. Since I like looking at the social media presence of NBA teams I thought I’d run the 2011 playoff teams through the beta version of … [Continue reading]

Grateful Dead Facebook Page: Great Use of Interactive Content

Grateful Dead Facebook wall post

Thanks to Marketing Lessons from the Grateful Dead we know that the band’s approach over the years offers useful insights for marketers. But how is the organization itself doing with social media today? Based on a current promotion on the Grateful … [Continue reading]

Which News Sites Have the Most Keywords in Common with eHow?

ehow nytimes - SEMRush common keywords

eHow is back in the news after claims it was hit hard by latest expansion of Google’s Panda update and subsequent denials from Demand Media. Articles like “How to Pour Water Into a Glass Cup” make it difficult to dispute eHow’s reputation as the … [Continue reading]

Google Page Speed Ratings One Year Later: News Sites Range from Up 27% to Down 73%

Reuters Google Page Speed suggestions

The launch of Google’s Page Speed Online (which allows users to get Page Speed scores without installing a browser extension) reminded me that it has been a year since I looked at the page load times of major news sites. So I thought I’d go back and … [Continue reading]

Can Publishers Harvest Social Media Intent in a Meaningful Way?

Ideas for Social Media Intent

Many publishers are now doing a good job of developing social media strategies for brand awareness, content promotion and user engagement. And they’ve made good strides in utilizing social media monitoring and measurement to better understand user … [Continue reading]

Social Media News Releases Get 3x More Media Coverage

Social Media News Release editorial coverage analysis

Social media news releases have lots of advantages, and what’s not to like? They offer a clean, simple format that encourages companies to be clear and succinct. While multimedia content can be added to any press release, SMNRs are much more likely … [Continue reading]