Google Expanded Sitelinks: Optimize Opening Text in META Description Tag

The New York Times - Google expanded sitelinks

Google’s expanded sitelinks give sites greater exposure for branded searches and the ability to dominate the page one results above the fold. User reactions have been mixed so far (some find them overwhelming or borderline obnoxious) but Google … [Continue reading]

Official Publisher Profiles on Digg One Year Later: Followers up 720% But Have They Died on the Vine?

Time Digg profile

It has been a year since I took at look at the followers and activity of News Sites on the New Digg so I thought I would see how those official profiles are faring today. When I did my original post Digg v4 was just about to come out of alpha so … [Continue reading]

Email Press Release Optimization Circa 1999


While going through some old documents I came across an article I'd written on email press release best practices back in 1999. It's a fun look back at the early days of online media relations so I thought I'd share it. I started doing online … [Continue reading]

How Much is a PR Professional Worth to a Startup?

Jesse Eisenberg as Mark Zuckerberg in The Social Network

While watching the film The Social Network over the weekend one scene in particular caught my attention. Mark Zuckerberg and key members of the early Facebook team are meeting to discuss roles and ownership stakes in the company. To quote the Mark … [Continue reading]

Will Media Outlets Keep Using Google+ Personal Accounts? Will Google Let Them?

Mashable Google+

Earlier this week Search Engine Land reported that Christian Oestlien, the Ads Lead for Google+, had posted a message asking businesses to hold off on using personal accounts to create business pages and that non-user profiles would be shut down. … [Continue reading]

Is LinkedIn the New Old Boys Network?

Social media usage by age

According to the new Pew Internet study Social Networking Sites and our Lives there are nearly twice as many male LinkedIn users as female. What gives? So what accounts for this disparity? More males in the workforce? Do men prefer LinkedIn’s … [Continue reading]

Better than Great: A Cure for Buzzwords and Marketing Speak

Better than Great - Arthur Plotnik

Twice in the past year I’ve covered the most overused PR buzzwords and marketing speak and press release buzzword abuse. It is fun to point out the biggest offenders but even well-intentioned marketing communicators can find it difficult to avoid … [Continue reading]

The Most Popular Summer Blockbuster Movies in Social Media

most popular summer blockbuster movies in social media

Alterian recently released some data on the most popular summer blockbusters in social media, focusing specifically on movies with May and June release dates. According to their data Fast Five and Thor are far and away the most popular summer … [Continue reading]

2011 NBA Playoffs: Head-to-Head Twitter Matchups by Klout Score

NBA Playoffs Eastern Conference - Klout

This year’s NBA playoffs have been great so far, a nice surprise considering it is still early in the second round. Since I like looking at the social media presence of NBA teams I thought I’d run the 2011 playoff teams through the beta version of … [Continue reading]

Grateful Dead Facebook Page: Great Use of Interactive Content

Grateful Dead Facebook wall post

Thanks to Marketing Lessons from the Grateful Dead we know that the band’s approach over the years offers useful insights for marketers. But how is the organization itself doing with social media today? Based on a current promotion on the Grateful … [Continue reading]