Pinterest: Great Opportunity for Lifestyle Publishers and Brands

Pinterest - recent pins

Pinterest is getting a lot of attention these days and deservedly so. The photo and video sharing site offers great opportunities for promoting lifestyle content and reaching niche audiences and specific demographics. Need a primer on Pinterest? … [Continue reading]

Does Google Freshness Update Make Online Reputation Management More Difficult?

Joe Paterno - Google freshness results

Google’s recent algorithm change that favors the most recent content for certain types of queries offers good opportunities for news and content sites. But for individuals and organizations, does the Freshness Update make online reputation management … [Continue reading]

Journalists on Facebook: Official Pages or Subscribe Button on Regular Profiles?

Rebecca Jarvis CBS News on Facebook

I was talking with John Shehata from ABC News yesterday about Facebook, and he brought up an interesting question. What’s a better approach for journalists, creating official Facebook Pages or enabling the subscribe button on their regular … [Continue reading]

Press Release Optimization Checklist and Tips

Press release optimization doesn't get the attention it once did, at least within the SEO community. But a considerable number of releases are distributed over the wires and added to online pressrooms every day, so it is still an important tactic for … [Continue reading]

The Washington Post Social Reader on Facebook: Good First Impression, Good User Experience

The Washington Post Social Reader

Based on first impressions, I have to say I like The Washington Post’s Social Reader on Facebook. It offers a clean, simple user experience – big and open with lots of white space (in fact too big to capture well in a screenshot): (click … [Continue reading]

Hey, I Got the Lead Sentence in a Spammy Scraper Article

Example of scraped article spam

When I got a Google Alert that my name appeared in an article on NFL jerseys, I wasn’t quite sure what was going on. Perhaps a reference to one of my social media super bowl posts? Nope! Instead it seems I’d been given the honor of being in the … [Continue reading]

Google News Not Always So Great at Favoring Original Sources

Google News Facebook Music story cluster

News publishers are all too familiar with the fact that Google News doesn’t always do such a great job of favoring original sources in its story clusters. It is not usual to see a syndicated, aggregated or simply re-covered version of an article gain … [Continue reading]

Google Expanded Sitelinks: Optimize Opening Text in META Description Tag

The New York Times - Google expanded sitelinks

Google’s expanded sitelinks give sites greater exposure for branded searches and the ability to dominate the page one results above the fold. User reactions have been mixed so far (some find them overwhelming or borderline obnoxious) but Google … [Continue reading]

Official Publisher Profiles on Digg One Year Later: Followers up 720% But Have They Died on the Vine?

Time Digg profile

It has been a year since I took at look at the followers and activity of News Sites on the New Digg so I thought I would see how those official profiles are faring today. When I did my original post Digg v4 was just about to come out of alpha so … [Continue reading]

Email Press Release Optimization Circa 1999

email

While going through some old documents I came across an article I'd written on email press release best practices back in 1999. It's a fun look back at the early days of online media relations so I thought I'd share it. I started doing online … [Continue reading]