SEO / PR / Social Media / Audience Development
While watching the film The Social Network over the weekend one scene in particular caught my attention. Mark Zuckerberg and key members of the early Facebook team are meeting to discuss roles and ownership stakes in the company. To quote the Mark … [Continue reading]
Earlier this week Search Engine Land reported that Christian Oestlien, the Ads Lead for Google+, had posted a message asking businesses to hold off on using personal accounts to create business pages and that non-user profiles would be shut down. … [Continue reading]
According to the new Pew Internet study Social Networking Sites and our Lives there are nearly twice as many male LinkedIn users as female. What gives? So what accounts for this disparity? More males in the workforce? Do men prefer … [Continue reading]
Twice in the past year I’ve covered the most overused PR buzzwords and marketing speak and press release buzzword abuse. It is fun to point out the biggest offenders but even well-intentioned marketing communicators can find it difficult to avoid … [Continue reading]
Alterian recently released some data on the most popular summer blockbusters in social media, focusing specifically on movies with May and June release dates. According to their data Fast Five and Thor are far and away the most popular summer … [Continue reading]
This year’s NBA playoffs have been great so far, a nice surprise considering it is still early in the second round. Since I like looking at the social media presence of NBA teams I thought I’d run the 2011 playoff teams through the beta version … [Continue reading]
Thanks to Marketing Lessons from the Grateful Dead we know that the band’s approach over the years offers useful insights for marketers. But how is the organization itself doing with social media today? Based on a current promotion on the Grateful … [Continue reading]
eHow is back in the news after claims it was hit hard by latest expansion of Google’s Panda update and subsequent denials from Demand Media. Articles like “How to Pour Water Into a Glass Cup” make it difficult to dispute eHow’s reputation as … [Continue reading]
The launch of Google’s Page Speed Online (which allows users to get Page Speed scores without installing a browser extension) reminded me that it has been a year since I looked at the page load times of major news sites. So I thought I’d go back … [Continue reading]
Many publishers are now doing a good job of developing social media strategies for brand awareness, content promotion and user engagement. And they’ve made good strides in utilizing social media monitoring and measurement to better understand user … [Continue reading]
