5 Ways that Social Media Impacts SEO

Annotated Google SERP for Melky Cabrera

I was invited to contribute a column to an upcoming social media guidebook from Media Industry Newsletter and Folio. I thought I'd share it here along with some links to additional resources. It is intended to be a general overview for publishers. … [Continue reading]

Local TV News Teams Having Fun with Pinterest

Matt Mosler and Mallory Hardin - KARK 4 Today

While Pinterest is a natural fit for lifestyle publishers there are good opportunities for broadcast media too. Today Kim Wilson and I are leading a social media workshop for a group of local TV and radio stations. In preparing for the Pinterest … [Continue reading]