Adam Sherk: News SEO, PR, Social Media

Google Trends Graphs No Longer Embedded in Search Results?

January 20, 2011

For the past couple years Google has been embedding a Hot Trends graph in the regular search results for the top 100 fastest rising terms. I referenced this in my post on tools for monitoring search and social trends because it was a useful way to check for trending terms beyond the top 20 shown [...]

Editorial SEO Tactics for the Newsroom

January 12, 2011

By now most editorial sites are employing basic SEO best practices in the newsroom but how many are taking full advantage of every opportunity? To be successful an editorial staff needs to do more do more than just optimize headlines and title tags; there are a wide range of editorial SEO tactics that need to [...]

My Top Posts of 2010 on SEO, PR and Social Media for News and Sports

December 20, 2010

Another year has passed and that means it is time for marketing blogs to do their obligatory top posts of the year roundups. Despite the cliché I like reading them because it is a good way to discover things I may have missed during the year. And on my own blog I’m certainly curious to [...]

Translation and Localization Tips for Publishers

December 15, 2010

This is a guest post from Christian Arno, founder of Lingo24, a global translation service. I asked Christian to provide some tips for publishers looking to expand their presence in international markets. – Adam To reach an overseas readership online publishers must ensure that they properly localize their content. Here are a few issues to [...]

Which News Sites Have the Highest Reading Level According to Google?

December 14, 2010

I saw Malcolm Coles’ post on Google’s reading level scores for UK newspapers and thought it would be fun to do the same thing for US news sites. Last week Google released a new search filter that allows users to refine search results by reading level. So what reading level does Google assign to major [...]

Fewer PR Organizations Plan to Increase Focus on SEO and Social Media in 2011

December 8, 2010

The results of the Vocus 2011 PR Planning Survey are out and the number of organizations that plan to focus more on SEO and social media has declined. In this year’s survey 51% of the respondents indicated that they would focus more on SEO in 2011, down from 57% in 2011. And the number of [...]

Press Releases Do Get Shared on Google News

December 1, 2010

In reading a post on Google Operating System about the Most Shared section on Google News I found it interesting that a press release from NASA was among the leaders. I checked today and it is still at the top of the list for the week: Press releases tend to be the ugly stepsister when [...]

Should Browsers Display Only Canonical URLs to Users?

November 23, 2010

Sites have been using the rel=canonical link element for a while now to help offset duplicate content issues that cannot be eliminated through URL consolidation. While not a perfect solution it is often the best option available in cases like duplicate content caused by appending tracking codes to URLs (e.g. ?source=rss, ?xid=newsletter, ?nav=home). Marketing teams [...]

7 Conversion Rate Optimization Tips for Publishers

November 16, 2010

This is a guest post from Paras Chopra, founder of Visual Website Optimizer. Paras has been doing some interesting work with A/B testing and conversion rate optimization so I thought it would be good to get some tips for publishers from him. – Adam Conversion Rate Optimization (CRO) is perhaps the easiest method to increase [...]

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