SEO / PR / Social Media / Audience Development
The Pew Research Center’s The State of the News Media 2012 is out and the section on What Facebook and Twitter Mean for News makes for an interesting read. The figures on where users get their news links from is already being covered as a sign … [Continue reading]
SEO and social media are now vital components of audience development for publishers of all shapes and sizes, but there are still huge opportunities for improvement. Since infographics are still (kind of) the rage I’ve been meaning to publish one … [Continue reading]
For most publishers social media has earned itself a prominent seat at the audience development table. However many still face issues with strategy, execution and incorporating social into a cohesive program. This week I took part in an OPA Social … [Continue reading]
What are news organizations doing to increase user activity and engagement on their Facebook pages? To be clear, a large part of any Facebook strategy focuses on newsfeed visibility and on-site promotion through tactics like EdgeRank optimization, … [Continue reading]
It has been a couple months since StumbleUpon rolled out its Channel pages for all members so I thought I’d check in and see how media brands are doing. StumbleUpon Channels are a good opportunity for publishers (and any business involved in … [Continue reading]
What are the best free tools for analyzing a Twitter profile? During a social media audit I like to run a company’s Twitter profiles through some basic analysis tools to set benchmarks and compare them to competitors. I got good response to … [Continue reading]
The rise of Reddit and the steady decline of Digg have been well documented. Just recently Reddit announced that its traffic has more than doubled in less than a year (to 2.07 billion pageviews in December), an impressive feat. Has this … [Continue reading]
News organizations (along with businesses of all kinds) have been able to create official Google+ pages for a couple months now so I thought I’d check in and see how their pages are doing. I’m going to forgo looking at which media outlets have … [Continue reading]
As another year comes to a close I thought I’d finish off with a roundup of this year’s most popular posts. Original idea! Nevertheless, here are my top 10 posts of 2011 by pageviews: … [Continue reading]
What are the best third-party tools for advanced Facebook analytics? It’s a question I’m asked fairly often so I thought I’d do a round-up of options that are worth checking out. It is fair to say that Facebook is getting better at providing … [Continue reading]
