Google+ Engagement for News Sites: Top Performers and One-Year Growth Rates

NBC News Google+ engagement

Which news sites get the most engagement on their Google+ pages? It's been a year since I took an early look at engagement rates for news organizations on Google+, so I thought I'd revisit the topic and do a fresh comparison. As with my … [Continue reading]

My Top Posts of 2012 on Inbound Marketing and Audience Development

two men talking in an office

Another year gone by, and that means it's time again for the obligatory top-posts-of-the-year lists. These roundups may be overdone, but personally I like doing one because it is interesting to look back and see what made an impression. With … [Continue reading]

Social Sharing: The New Coffee Table Magazine Spread

Mik Stroyberg Issuu

This is a guest post from Mik Stroyberg of Issuu, a digital publishing platform for magazines, newspapers and catalogs. I asked Mik to share some thoughts on the future of digital publishing. -Adam I love reading magazines, and I love my iPad … [Continue reading]

An Ode to Blog Comment Spam

simple blog comment 1

Ever notice how the most flattering blog comments are actually the spam comments? This always makes me smile, so I thought I'd share a handful of them here. It would be a shame for so much unbridled positivity to never make its way into the … [Continue reading]

Startups Use Micro-PR Campaigns to Tip Momentum in Their Favor

bullseye dart

This is a guest post from Wendy Dulaney, co-founder of Easy.PR. Wendy has been doing some interesting work for start-ups, targeting small audiences to achieve specific goals during critical stages of their growth. I asked her to share some examples … [Continue reading]

Harlem Globetrotters Press Release: Not Sure Why I Got It, But I Kind of Like It

Harlem Globetrotters pitch

Last week I received a press release from an unexpected source: the Harlem Globetrotters. Frankly I'm not sure why they'd be sending a press release about their new VP of Communications to me. But I always liked the Globetrotters as a kid, so when … [Continue reading]

Google News news_keywords Meta Tag: More Cons than Pros?

Google News logo

The Google News news_keywords meta tag is now available to all publishers that are approved for inclusion. It is nice that Google News is trying to accommodate publishers and allow for more witty, print-style headlines. But in the bigger picture … [Continue reading]

What Famous TV Catchphrases Can Teach You About Enterprise SEO

Gary Coleman - Arnold Jackson Diff'rent Strokes

This was going to be my next enterprise SEO column for Search Engine Land until I thought twice about submitting it there. However I don't want to waste it either so I'll give it a try here. I'm not sure where this falls in the fun to cheesy … [Continue reading]

Hey Sports Teams Quit Telling Me to LIKE your Facebook Posts

Philadelphia 76ers - Andrew Bynum Press Conference Facebook post

Lately I've been noticing a lot of Facebook posts in my news feed with a specific request to "LIKE" the post. Sports teams are among the biggest offenders: … [Continue reading]

5 Ways that Social Media Impacts SEO

Annotated Google SERP for Melky Cabrera

I was invited to contribute a column to an upcoming social media guidebook from Media Industry Newsletter and Folio. I thought I'd share it here along with some links to additional resources. It is intended to be a general overview for publishers. … [Continue reading]