The Google News Standout Tag: Does it Work?

Google News featured article

The standout tag for Google News has been around for a couple years now but many news publishers are still uncertain about it. The questions I'm asked most often are how and when to use it, how well it works and if it is worth putting in the time and … [Continue reading]

25 Random Observations about #MozCon Speakers

Richard Baxter

I attended MozCon 2013 last week. It’s really become a big production with a three-day agenda, large stage and space-age theme in the main room. I hadn’t been to one before and I came away pretty impressed. I don’t think I’ve ever done a … [Continue reading]

A Simple Workflow for Keyword Research for Content Planning

Keyword research workflow

Most editorial teams employ basic keyword research tactics as part of their daily routine, such as using keyword tools to refine word choice or monitoring trending topics for real-time opportunities. But what about using search and social data to … [Continue reading]

Top Link Building Tactics for Publishers

BBC GoodFood widget

When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. In addition producing quality content on a daily basis creates a … [Continue reading]

The Best Free (or Cheap) Tools for Blogger and Influencer Outreach

Followerwonk Twitter bio search

Blogger and influencer outreach is an area with strong crossover between PR, audience development and link building. For publishers it typically involves identifying users that are sharing, discussing and linking to content from your brands and … [Continue reading]

SEO Tips for Infinite Scrolling

Mashable archive link module

Infinite scrolling has been growing in popularity with various forms being utilized on a variety of sites. While there are pros and cons from both a technical and usability perspective, and it hasn't worked for everyone, in the right situation it … [Continue reading]

SEO Guidelines for Sponsored Content and Partner Links

convergence of publishing ecommerce

Sponsored content or "native advertising" in various forms is growing in popularity as publishers seek additional sources of revenue. Done well it can be a good fit for both publishers and advertisers, and dare I say even add value for users. However … [Continue reading]

Has Search Interest in Celebrity Gossip Peaked?

Google Trends - Celebrity Gossip

Are searchers less interested in celebrity gossip than they used to be? According to Google Trends, yes. While doing some research I was surprised to see that search interest in the keyword phrase [celebrity gossip] peaked around 2009. Despite … [Continue reading]

Interesting Magazine and Digital Stats from Pew State of the News Media 2013

Pew - News Magazines Audience Size

In reading the Pew Research Center's State of the News Media 2013 there were some interesting things in the sections on magazines and digital that I thought I'd point out. Time is Doing Well Online One is that among the news magazines examined … [Continue reading]

The Most Popular and Active News Brands on Instagram

Downton Abbey Cast on NPR

Now that Instagram web profiles have been around for a few months I thought I'd check in on the participation and activity of major news brands. I keep coming across things like the Simply Measured study showing that 59% of top brands are now … [Continue reading]