The Most Popular MLB Teams on Twitter and Facebook

April 5, 2010
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A new baseball season is underway and we are in that wonderfully brief period when fans all over the country still believe this could actually be the year for their team. Enjoy it while you can. But while major market teams have a big advantage in the real game, social media is the great equalizer [...]

Does Google Want Brands in Your Social Circle?

March 24, 2010
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It has been a couple months since Google Social Search was made available in beta to all users on Google.com, so I thought I would revisit it from a marketing perspective. As I covered when Social Search initially launched in Google Labs, for companies the main objective in social search optimization is to get included [...]

Real-time Search Optimization for News Sites

March 16, 2010

The major search engines are making real-time search a priority, resulting in good visibility opportunities for news sites especially for breaking news. Google, Bing and Yahoo are all experimenting with various forms of real-time results now and making deals with Twitter, Facebook and other social sites. So how can news sites maximize their real-time search [...]

Video Interview: Rupert Murdoch Doesn’t Like Search So Much

March 12, 2010

News Corp. Chairman Rupert Murdoch was on Fox Business yesterday talking about the business model for media content on the Internet. Here’s what he said he had to say about search engines:

Survey: Twitter Less than 1% of Traffic to Newspapers and Magazines; Facebook 1%

March 2, 2010

For my presentation on Twitter Marketing Tactics at SMX West this week I wanted to get a sense of just how much traffic Twitter is driving to major news sites. So I conducted an informal poll of 10 US newspaper and magazine sites that Define works with or I am friendly with. The surveyed group [...]

Make the Most of Your Retweet Buttons

February 25, 2010

In working on my presentation for the Twitter Marketing Tactics session at SMX West next week I’ve been looking at the various types of share and retweet buttons used on news sites. I’m partial to the Tweetmeme button, although displaying the number of tweets is a double-edged sword. It looks great when there are a [...]

AOL Newsroom: A Model for the Future or Shades of 2001?

February 23, 2010

There is an interesting article in BusinessWeek on how AOL is utilizing software and analytics data in an effort to match content with user interests and monetize it more successfully. Are you sure you want to write that article, Dave?

News Sites: Tame Your Blog Tags

February 19, 2010

Ever notice all the tags that some blogs add to their posts? Adding a few meaningful tags is fine, but news sites in particular have a habit of taking this practice much too far. The Huffington Post is a good high-profile example:

Google Buzz and News Sites: Good Potential But Facebook Still the Better Play

February 17, 2010

Google Buzz has certainly gotten a lot of attention in the past week be it for privacy concerns, suggestions for improvements or its “Code Red” push to get things right. But at this early stage, how strong are the marketing opportunities for news sites? Sharing and discussing content is a key component of Google Buzz, [...]

Foursquare and The New York Times Archive Would Be a Great Match

February 9, 2010
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Now that Foursquare is all the rage (or the bane of existence if you don’t like all those check-in and badge tweets invading your Twitter stream) news sites are looking at how best to leverage location-based social networks. The recent partnership between Foursquare and Canada’s Metro is a good early example of the potential that [...]

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