Top Link Building Tactics for Publishers

BBC GoodFood widget

When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. In addition producing quality content on a daily basis creates a … [Continue reading]

The Best Free (or Cheap) Tools for Blogger and Influencer Outreach

Followerwonk Twitter bio search

Blogger and influencer outreach is an area with strong crossover between PR, audience development and link building. For publishers it typically involves identifying users that are sharing, discussing and linking to content from your brands and … [Continue reading]

SEO Tips for Infinite Scrolling

Mashable archive link module

Infinite scrolling has been growing in popularity with various forms being utilized on a variety of sites. While there are pros and cons from both a technical and usability perspective, and it hasn't worked for everyone, in the right situation it … [Continue reading]

SEO Guidelines for Sponsored Content and Partner Links

convergence of publishing ecommerce

Sponsored content or "native advertising" in various forms is growing in popularity as publishers seek additional sources of revenue. Done well it can be a good fit for both publishers and advertisers, and dare I say even add value for users. However … [Continue reading]

Has Search Interest in Celebrity Gossip Peaked?

Google Trends - Celebrity Gossip

Are searchers less interested in celebrity gossip than they used to be? According to Google Trends, yes. While doing some research I was surprised to see that search interest in the keyword phrase [celebrity gossip] peaked around 2009. Despite … [Continue reading]

Interesting Magazine and Digital Stats from Pew State of the News Media 2013

Pew - News Magazines Audience Size

In reading the Pew Research Center's State of the News Media 2013 there were some interesting things in the sections on magazines and digital that I thought I'd point out. Time is Doing Well Online One is that among the news magazines examined … [Continue reading]

The Most Popular and Active News Brands on Instagram

Downton Abbey Cast on NPR

Now that Instagram web profiles have been around for a few months I thought I'd check in on the participation and activity of major news brands. I keep coming across things like the Simply Measured study showing that 59% of top brands are now … [Continue reading]

A Year in the Life of 14 Million 301 Redirects

Google omitted results - 301 redirect migration

How long does it take Google to process 14 million 301 redirects? How about 360,000 redirects for Bing? A year ago a publisher that we work with decided to discontinue a large domain and migrate only a small portion of its content to a new … [Continue reading]

StumbleUpon Traffic to Magazine and Content Sites Down 27%

StumbleUpon Traffic Declines to Magazine Sites

The news of layoffs at StumbleUpon reminded me that in compiling some year-end social media referral data I'd noticed that a number of sites had experienced declines in StumbleUpon traffic. To get a better sense of the situation I pulled … [Continue reading]

The Most Common Google News Errors and How to Avoid Them

google-news-crawl-errors

In working with publishers one of the things I'm most frequently asked to do is troubleshoot problems with Google News. Anyone involved with a news or content site can attest to the importance of Google News and news search optimization. And I'd … [Continue reading]