Great Design for an Email Press Release

Press release for Self-Portrait as Your Traitor by Debbie Millman

I recently received an email press release that features a compelling design with strong visuals and a nice layout. That's not something you say every day, and since bad releases get called out much more than the good ones, I thought I'd share it … [Continue reading]

Google News Tip for Google+ Embedded Posts

Google+ embedded posts

A quick tip for news publishers on using Google+ embedded posts. When embedding a Google+ post in a news article, be sure to include enough original editorial text to meet the 80 word minimum for Google News indexation. The same goes for Facebook … [Continue reading]

The Google News Standout Tag: Does it Work?

Google News featured article

The standout tag for Google News has been around for a couple years now but many news publishers are still uncertain about it. The questions I'm asked most often are how and when to use it, how well it works and if it is worth putting in the time and … [Continue reading]

25 Random Observations about #MozCon Speakers

Richard Baxter

I attended MozCon 2013 last week. It’s really become a big production with a three-day agenda, large stage and space-age theme in the main room. I hadn’t been to one before and I came away pretty impressed. I don’t think I’ve ever done a … [Continue reading]

Top Link Building Tactics for Publishers

BBC GoodFood widget

When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. In addition producing quality content on a daily basis creates a … [Continue reading]

SEO Tips for Infinite Scrolling

Mashable archive link module

Infinite scrolling has been growing in popularity with various forms being utilized on a variety of sites. While there are pros and cons from both a technical and usability perspective, and it hasn't worked for everyone, in the right situation it … [Continue reading]