Publishers: Solve Tracking Code, Duplicate Content Issues with Rel=Canonical

Really you shouldn't need it. What you should be doing is avoiding duplicate content altogether. Every piece of content on your site should exist on one permanent, unique URL, and any duplicate pages should be consolidated through 301 redirects. But … [Continue reading]

Corporate Social Media Marketing is about Two-Way Communication

It's a simple concept, but one that many companies are still struggling with in terms of practical implementation. In developing a corporate social media strategy, making the transition to direct participation, genuine engagement and two-way … [Continue reading]