Where Do You Want Your Social Media Press Releases to Live?

Gerber Gear - PitchEngine newsroom

The discussion about HubSpot’s post on the syndication of social media press releases vs. traditional press releases called my attention again to PitchEngine, a platform for creating and sharing social media releases (SMRs). PitchEngine is a good … [Continue reading]

Google News Wants Title Tags to Match Headlines?

NYTimes.com article link in Google News

In looking over a post on the Google News blog from a few months ago on ways to help Google News better crawl your site this tip in particular caught my eye: * Article Titles in Google News In order for Google News to crawl the correct titles … [Continue reading]

So Far so Good for Seattlepi.com

Hearst released some numbers this week on how things are going with seattlepi.com two months after moving to an online-only model. From their statement: Two months after becoming the nation’s largest newspaper to move to an all-digital news … [Continue reading]

Hitwise Reports News and Media’s Share of Search-Referred Traffic Declining

Hitwise Share of Search-Referred Traffic by Industry April 2009

According to data released by Hitwise a few days ago News & Media is one of the few categories showing a YoY decline in share of search-referred traffic: Fortunately the majority of sites we work with in this category are bucking the trend, as … [Continue reading]

Newsweek’s Tim Geithner Interview Live on Facebook: Don’t Forget to Link to the Video Afterwards

Newsweek Facebook page with Tim Geithner interview

Today Newsweek offered live streaming of Jon Meacham's interview with Treasury Security Tim Geithner on its Facebook page. This is a good example of how publishers are attempting to add more value to their official pages on social media sites which … [Continue reading]

New York Times Plans to Implement Permanent Redirects on IHT.com URLs

For anyone who’s been following the story of the shutting down of IHT.com and the migration of International Herald Tribune content to the New York Times Global Edition, there has certainly been criticism over the lack of permanent redirects from the … [Continue reading]

Rich Snippets: Increase Google Visibility for Reviews through Microformats

Google Rich Snippet for Turkish Kitchen NYC

One of the announcements at Searchology yesterday was a new enhancement called Rich Snippets, in which Google is using structured data embedded in web pages (microformats and RDFa) to give users "convenient summary information about their search … [Continue reading]

Newsweek Cares about (some of) your Tweets. Fox News Not so Much.

Newsweek Twitter Grader stats

I’ve been surprised by how many people choose to follow the main Twitter account of major news sites. I know in some cases it’s because they are featured as “suggested users” to people who sign up for a new Twitter account. But it seems like there … [Continue reading]

Publishers: Solve Tracking Code, Duplicate Content Issues with Rel=Canonical

Really you shouldn't need it. What you should be doing is avoiding duplicate content altogether. Every piece of content on your site should exist on one permanent, unique URL, and any duplicate pages should be consolidated through 301 redirects. But … [Continue reading]

Corporate Social Media Marketing is about Two-Way Communication

It's a simple concept, but one that many companies are still struggling with in terms of practical implementation. In developing a corporate social media strategy, making the transition to direct participation, genuine engagement and two-way … [Continue reading]