Pro PR Tips: 100 PR Tips from Rafe Needleman Published as a Book

Yesterday I received a copy of Rafe Needleman’s Pro PR Tips in the mail from ITDatabase. I’d seen some of the tips previously via Twitter and on the Pro PR Tips blog, but the book presents them in a nice, clean format that makes for a good read. I … [Continue reading]

Diversified Twitter Strategies for News Sites

This week’s Sysomos study of the 5% most active users on Twitter includes a list of the top 25 users (with more than 50,000 followers) ranked by average tweets per day. @foxnews tops the list averaging 135.85 tweets per day. @nytimes and @time … [Continue reading]

Videos in Press Releases are Cool – If They Provide Meaningful Content

Steve Ballmer video in Microsoft Yahoo press release

Executive quotes in press releases are notorious for lacking any kind of substantial information. It’s the most common place to find fluff in a release, and they tend to be largely ignored. Yesterday’s Microsoft – Yahoo press release featured … [Continue reading]

Article Highlights: Good for Users, Good for Search Engines

CNN story highlights

Yesterday Steve Rubel pointed out how the article highlights on sites like and iMedia Connection are a good time saver for him. places a “Story Highlights” section with bullet points to the right of the headline, for … [Continue reading]

The Most Buried News Sites on Digg

It’s no secret that mainstream news sites are experiencing increased exposure on social news sites like Digg. Back in March Soshable noted that 46% of the Digg front page is controlled by 50 websites. Major news sites have seen strong increases in … [Continue reading]

Smart Move from Condé Nast: GQ and DETAILS Should Have Their Own Websites

There’s been a lot of coverage this week of Condé Nast bringing in McKinsey & Company to help them restructure the business which hopefully will work out for them. Props to Silicon Alley Insider for including a photo of the consultants from Office … [Continue reading]

Twitter Suggested Users – Today’s Studio 54 Velvet Rope

Studio 54 photograph by Peter L. Gould,

One of the ways that higher profile Twitter accounts have built up large numbers of followers is by being included among the “suggested users” shown to users signing up for a new account: Each new user has a group of 20 Twitter profiles … [Continue reading]

Yahoo News Syndication: Attribution Links Not SEO-Friendly

Google results comparing Yahoo News and

In my post on syndication best practices I noted that one way to reduce the likelihood that partners will outrank you for own content is to require a link back to your original on every syndicated article, for example: This article originally … [Continue reading]

Syndication Best Practices: Reduce the Risk of Being Outranked for Your Own Content

Syndicating content is an important business development initiative for publishers; it generates revenue, increases exposure, drives traffic and helps facilitate inbound links. However from an SEO perspective there is a downside as syndication … [Continue reading]

The Daily Show Visits The New York Times

I couldn't resist sharing this great video from The Daily Show of Jason Jones visiting The New York Times. The back-and-forth with Assistant Managing Editor Rick Burke about "aged news" is my favorite part. :) … [Continue reading]