A Closer Look at Fan Engagement on the Fox News Facebook Page

Fox News Faceboook - Tea party comments

My post on Facebook Page engagement for news sites has drawn some interest in the fact that Fox News averages many more “likes” and comments per update than any other news site despite having significantly fewer fans than CNN, NPR or The New York … [Continue reading]

Facebook Pages: Which News Sites Get the Most Engagement?

Now that the improved Facebook Pages have been around for a while I wanted to check the level of engagement that major news sites are achieving with them. Most news sites have an official Facebook Page now, with the typical approach being to add a … [Continue reading]

Google News Optimization Tips

This week Google put out a video to give publishers more information on how Google News works and how best to optimize for it. I pulled out some of the more useful tips, combining information from some of the slides with additional details provided … [Continue reading]

Yahoo Adds Enhanced News Results to SearchMonkey

Yahoo SearchMonkey - Enhanced News Results

On Friday Yahoo announced new additions to its SearchMonkey enhanced results, including options for news content. SearchMonkey allows sites to use structured data to include additional information in their Yahoo search results such as addresses … [Continue reading]

5 Ways to Deal with Seasonal Dips in Search Engine Traffic

July and August are a time when many content sites see a seasonal dip in all forms of traffic, including search engine referrals. Major stories that emerge (such as Michael Jackson or the health care debate) can bring large spikes in search traffic, … [Continue reading]

Google News Now Recrawling Updated Articles

Updated CNN.com article excerpt

This week Search Engine Roundtable highlighted a Google News Help thread in which Google confirmed that it is now able to recrawl articles that have been updated within a “short period of time” of the original publishing. Google employee “Inbal” … [Continue reading]

Great Example of a Multimedia News Article from ESPN.com

ESPN article with embedded videos

Recently I wrote about the importance of including meaningful content in videos embedded in press releases. Today I came across a great example of how to incorporate video and other multimedia content into a news article. This ESPN.com article on … [Continue reading]

Pro PR Tips: 100 PR Tips from Rafe Needleman Published as a Book

Yesterday I received a copy of Rafe Needleman’s Pro PR Tips in the mail from ITDatabase. I’d seen some of the tips previously via Twitter and on the Pro PR Tips blog, but the book presents them in a nice, clean format that makes for a good read. I … [Continue reading]

Diversified Twitter Strategies for News Sites

This week’s Sysomos study of the 5% most active users on Twitter includes a list of the top 25 users (with more than 50,000 followers) ranked by average tweets per day. @foxnews tops the list averaging 135.85 tweets per day. @nytimes and @time … [Continue reading]

Videos in Press Releases are Cool – If They Provide Meaningful Content

Steve Ballmer video in Microsoft Yahoo press release

Executive quotes in press releases are notorious for lacking any kind of substantial information. It’s the most common place to find fluff in a release, and they tend to be largely ignored. Yesterday’s Microsoft – Yahoo press release featured … [Continue reading]