Now that the improved Facebook Pages have been around for a while I wanted to check the level of engagement that major news sites are achieving with them. Most news sites have an official Facebook Page now, with the typical approach being to add a … [Continue reading]
Google News Optimization Tips
September 3, 2009 by
This week Google put out a video to give publishers more information on how Google News works and how best to optimize for it. I pulled out some of the more useful tips, combining information from some of the slides with additional details provided … [Continue reading]
Yahoo Adds Enhanced News Results to SearchMonkey
August 31, 2009 by
On Friday Yahoo announced new additions to its SearchMonkey enhanced results, including options for news content. SearchMonkey allows sites to use structured data to include additional information in their Yahoo search results such as addresses … [Continue reading]
5 Ways to Deal with Seasonal Dips in Search Engine Traffic
August 25, 2009 by
July and August are a time when many content sites see a seasonal dip in all forms of traffic, including search engine referrals. Major stories that emerge (such as Michael Jackson or the health care debate) can bring large spikes in search traffic, … [Continue reading]
Google News Now Recrawling Updated Articles
August 20, 2009 by
This week Search Engine Roundtable highlighted a Google News Help thread in which Google confirmed that it is now able to recrawl articles that have been updated within a “short period of time” of the original publishing. Google employee “Inbal” … [Continue reading]
Great Example of a Multimedia News Article from ESPN.com
August 14, 2009 by
Recently I wrote about the importance of including meaningful content in videos embedded in press releases. Today I came across a great example of how to incorporate video and other multimedia content into a news article. This ESPN.com article on … [Continue reading]
Pro PR Tips: 100 PR Tips from Rafe Needleman Published as a Book
August 11, 2009 by
Yesterday I received a copy of Rafe Needleman’s Pro PR Tips in the mail from ITDatabase. I’d seen some of the tips previously via Twitter and on the Pro PR Tips blog, but the book presents them in a nice, clean format that makes for a good read. I … [Continue reading]
Videos in Press Releases are Cool – If They Provide Meaningful Content
July 30, 2009 by
Executive quotes in press releases are notorious for lacking any kind of substantial information. It’s the most common place to find fluff in a release, and they tend to be largely ignored. Yesterday’s Microsoft – Yahoo press release featured … [Continue reading]
Article Highlights: Good for Users, Good for Search Engines
July 28, 2009 by
Yesterday Steve Rubel pointed out how the article highlights on sites like CNN.com and iMedia Connection are a good time saver for him. CNN.com places a “Story Highlights” section with bullet points to the right of the headline, for … [Continue reading]
