Social Media Dominates 2010 PR Planning, But SEO Increasingly in the Mix

Vocus survey of 2010 PR efforts

A new whitepaper from Vocus with their 2010 PR Planning Survey results has some encouraging statistics about the increasing role of search engine optimization in the overall PR mix. Not surprisingly, social media gets the most attention with 80% … [Continue reading]

Does Google News Sitemaps New Format Help Publishers?

Google News genre tag

In November Google announced a new format for Google News Sitemaps with several changes including new tags that provide additional detail on each submitted article. Google is using words like “more flexible,” “easier to submit,” “more control” and … [Continue reading]

I Hope News Corp Does Block its Content from Google

Rupert Murdoch

More developments in the Rupert Murdoch vs. Google saga today, as the Financial Times reports that discussions have taken place between News Corp and Microsoft on an exclusive deal with Bing that would lead to News Corp blocking its news sites (such … [Continue reading]

The Most Popular NFL Teams on Twitter and Facebook

UPDATE: There is a a newer post on this topic here: The Most Popular NFL Teams on Twitter and Facebook: 2010 Season The role of social media in professional sports is getting a lot of attention these days, unfortunately mostly in the form of teams … [Continue reading]

Fortune 100 Need to Get More Creative with Twitter

Weber Shandwick - Twitter Fortune 100 Account Branding

While many companies now have some form of presence on Twitter, how well are they utilizing it? According to a new study by Weber Shandwick, when it comes to the Fortune 100 the answer is not so well. Among the Fortune 100 Twitter accounts … [Continue reading]

An Early Look at News Media Twitter Lists: Not Much Traction

With all the buzz about Twitter Lists I thought I’d take a look at how some major news sites are doing so far with their own Lists. Looking at selection of Twitter accounts from 30 31 news sites, I checked the number of Lists that have been … [Continue reading]

Google Social Search: Are You in Your Target Audiences’ Social Circles?

Google Social Search Results

This week Google unveiled Google Social Search, an opt-in feature that provides additional search results with content from a user's “social circle” of friends and trusted sources. A limited number of listings will appear at the bottom of the main … [Continue reading]

NewsPulse Gives CNN.com a New Way to Showcase Popular Content

CNN NewsPulse comments

One of the more promising features in this week’s relaunch of CNN.com is NewsPulse, which surfaces popular content in a simple, user-friendly interface: (Click on the screenshot above to see a larger image) … [Continue reading]

Social Media Visitors More Loyal But Still a Very Small Percentage of Site Traffic

Chitikia referrals September 2009

Yesterday posts from eMarketer and Marketing Pilgrim called my attention to some interesting social media statistics put out by advertising network Chitika. First, a study of 33 million unique users from Chitika’s network in September showed that … [Continue reading]

A Look at Muck Rack’s Twitter Press Release Service, 51 Releases Later

Muck Rack Twitter press release

I’m definitely a fan of Muck Rack – it offers an easy way to track major media journalists on Twitter and pick up on trending topics. So I’ve been curious to see how their Twitter press release service would do. Muck Rack charges $1 per character … [Continue reading]