Blog Tag Optimization Tips for News Sites

Huffington Post blog post tags

Ever notice all the tags that some blogs add to their posts? Adding a few meaningful tags is fine but news sites in particular have a habit of taking this practice much too far. The Huffington Post is a good high-profile example: … [Continue reading]

Google Buzz and News Sites: Good Potential But Facebook Still the Better Play

Mashable Google Buzz followers

Google Buzz has certainly gotten a lot of attention in the past week for privacy concerns, suggestions for improvements and its "Code Red" push to get things right. At this early stage how strong are the marketing opportunities for news … [Continue reading]

Foursquare and The New York Times Archive Would Be a Great Match


Now that Foursquare is all the rage (or the bane of existence if you don’t like all those check-in and badge tweets invading your Twitter stream) news sites are looking at how best to leverage location-based social networks. The recent partnership … [Continue reading]

Does Social Media Increase a Journalist’s Value?


A major newspaper is about to undergo another dreaded round of layoffs. After the first wave of buyouts, a tough choice has to be made been two journalists of equal talent and seniority. One journalist has a large following and active presence on … [Continue reading]

20+ Major News Sites Ranked by Domain Authority

When it comes to competing for search engine visibility, major news organizations tend to benefit from having strong, trusted domains. But just how strong are those domains? Using SEOmoz’s new Open Site Explorer I did a head-to-head comparison of … [Continue reading]

10 Quotes on the Apple iPad and the Business of News

Apple iPad

Now that the first wave in the Apple iPad crazy-a-thon has past, I thought I’d do a quick round-up of what people are saying about the iPad from the perspective of the news media. You can view this in the spirit of Robert Scoble’s To create or … [Continue reading]

Social Media Super Bowl: Which Team Has More Reach?

New Orleans Saints helmet

So the Indianapolis Colts and New Orleans Saints will meet in Miami for Super Bowl XLIV. NFL analysts and sports writers now have two weeks to dissect the matchup, talk about players and schemes and come up with good storylines. But I’m here to look … [Continue reading]

Journalist Social Media Usage Increases, Concerns About Reliability of Information

Importance of Social Media - Cision Journalist Study

Yesterday Cision released the results of their Social Media and Online Usage Study, a survey of social media usage by print and Web journalists. Conducted with Don Bates of George Washington University, the study measures the journalists’ use of and … [Continue reading]

Top 10 Reasons The New York Times is Really Putting up a Paywall

Today The New York Times made it official that they will be introducing a metered model starting in 2011. There is additional information in the NYTco press release, and Jim Romenesko and others have published the staff memo. Since the NYT is … [Continue reading]

Alicia Keys Facebook Page: I’d Sign Up if She Asked Me All Cool

Alicia Keys Facebook Page - Mailing List Video

Want to use your Facebook Page to build out your mailing list? Alicia Keys knows how to do it. Users who go to the “Sign Up” tab on her Facebook Page get a personal appeal from Alicia Keys herself, extolling the virtues of her mailing list. Here's … [Continue reading]