Make the Most of Your Retweet Buttons

Newsweek example tweet

In working on my presentation for the Twitter Marketing Tactics session at SMX West next week I’ve been looking at the various types of share and retweet buttons used on news sites. I’m partial to the Tweetmeme button although displaying the … [Continue reading]

Blog Tag Optimization Tips for News Sites

Huffington Post blog post tags

Ever notice all the tags that some blogs add to their posts? Adding a few meaningful tags is fine but news sites in particular have a habit of taking this practice much too far. The Huffington Post is a good high-profile example: … [Continue reading]

Does Social Media Increase a Journalist’s Value?

journalist

A major newspaper is about to undergo another dreaded round of layoffs. After the first wave of buyouts, a tough choice has to be made been two journalists of equal talent and seniority. One journalist has a large following and active presence on … [Continue reading]

20+ Major News Sites Ranked by Domain Authority

When it comes to competing for search engine visibility, major news organizations tend to benefit from having strong, trusted domains. But just how strong are those domains? Using SEOmoz’s new Open Site Explorer I did a head-to-head comparison of … [Continue reading]

10 Quotes on the Apple iPad and the Business of News

Apple iPad

Now that the first wave in the Apple iPad crazy-a-thon has past, I thought I’d do a quick round-up of what people are saying about the iPad from the perspective of the news media. You can view this in the spirit of Robert Scoble’s To create or … [Continue reading]

Social Media Super Bowl: Which Team Has More Reach?

New Orleans Saints helmet

So the Indianapolis Colts and New Orleans Saints will meet in Miami for Super Bowl XLIV. NFL analysts and sports writers now have two weeks to dissect the matchup, talk about players and schemes and come up with good storylines. But I’m here to look … [Continue reading]