NBA Playoff Teams Ranked by Facebook Page Engagement

Los Angeles Lakers Facebook page

So Lebron and Kobe may (or may not) be heading towards a much-hyped NBA Finals matchup, but the real question on fans’ minds is: Which NBA playoff teams have the most user engagement on their Facebook Pages? Ok fans could care less about that, but … [Continue reading]

An Early Look at Facebook Open Graph Protocol Integration on News Sites

The Huffington Post Hot on Facebook module

There has been a lot of news and reaction around Facebook’s new additions to the Facebook Platform: Social Plugins, the Open Graph protocol and the Graph API. News and content sites are a natural fit for participation and Facebook is encouraging news … [Continue reading]

25 Major News Sites Ranked by Page Speed

The Wall Street Journal page speed

Now that site speed is officially a Google ranking factor site performance and page load time are important for SEO as well as usability. So how well do major news sites perform in these areas? To get a basic idea I ran Page Speed, the open source … [Continue reading]

The Wrap, Newser and Content Aggregation: How Much Attribution is Enough?

Newser inline atttribution link

The cease and desist letter and the ensuing war of words between The Wrap’s Sharon Waxman and Newser’s Michael Wolff is getting a lot of industry attention this week. To me the real question is: when one site aggregates another’s content, how much … [Continue reading]

The Most Popular MLB Teams on Twitter and Facebook


UPDATE: For more current figures plus links to all the MLB team Twitter profiles and Facebook Pages, see MLB Teams on Twitter and Facebook: Two-Year Growth Rates. A new baseball season is underway and we are in that wonderfully brief period when … [Continue reading]

Does Google Want Brands in Your Social Circle?

Snapshot of Google Social Circle

It has been a couple months since Google Social Search was made available in beta to all users on so I thought I would revisit it from a marketing perspective. As I covered when Social Search initially launched in Google Labs, for … [Continue reading]

Real-time Search Optimization for News Sites

Google real-time search results

The major search engines are making real-time search a priority, resulting in good visibility opportunities for news sites especially for breaking news. Google, Bing and Yahoo are all experimenting with various forms of real-time results now and … [Continue reading]

Video Interview: Rupert Murdoch Doesn’t Like Search So Much

News Corp. Chairman Rupert Murdoch was on Fox Business yesterday talking about the business model for media content on the Internet. Here's what he said he had to say about search engines: … [Continue reading]

Survey: Twitter Less than 1% of Traffic to Newspapers and Magazines; Facebook 1%

Twitter, Facebook and Digg to newspaper and magazine sites

For my presentation on Twitter Marketing Tactics at SMX West this week I wanted to get a sense of just how much traffic Twitter is driving to major news sites. So I conducted an informal poll of 10 US newspaper and magazine sites that Define works … [Continue reading]

Make the Most of Your Retweet Buttons

Newsweek example tweet

In working on my presentation for the Twitter Marketing Tactics session at SMX West next week I’ve been looking at the various types of share and retweet buttons used on news sites. I’m partial to the Tweetmeme button although displaying the … [Continue reading]