The Wrap, Newser and Content Aggregation: How Much Attribution is Enough?

Newser inline atttribution link

The cease and desist letter and the ensuing war of words between The Wrap’s Sharon Waxman and Newser’s Michael Wolff is getting a lot of industry attention this week. To me the real question is: when one site aggregates another’s content, how much … [Continue reading]

The Most Popular MLB Teams on Twitter and Facebook


UPDATE: For more current figures plus links to all the MLB team Twitter profiles and Facebook Pages, see MLB Teams on Twitter and Facebook: Two-Year Growth Rates. A new baseball season is underway and we are in that wonderfully brief period when … [Continue reading]

Does Google Want Brands in Your Social Circle?

Snapshot of Google Social Circle

It has been a couple months since Google Social Search was made available in beta to all users on so I thought I would revisit it from a marketing perspective. As I covered when Social Search initially launched in Google Labs, for … [Continue reading]

Real-time Search Optimization for News Sites

Google real-time search results

The major search engines are making real-time search a priority, resulting in good visibility opportunities for news sites especially for breaking news. Google, Bing and Yahoo are all experimenting with various forms of real-time results now and … [Continue reading]

Video Interview: Rupert Murdoch Doesn’t Like Search So Much

News Corp. Chairman Rupert Murdoch was on Fox Business yesterday talking about the business model for media content on the Internet. Here's what he said he had to say about search engines: … [Continue reading]

Survey: Twitter Less than 1% of Traffic to Newspapers and Magazines; Facebook 1%

Twitter, Facebook and Digg to newspaper and magazine sites

For my presentation on Twitter Marketing Tactics at SMX West this week I wanted to get a sense of just how much traffic Twitter is driving to major news sites. So I conducted an informal poll of 10 US newspaper and magazine sites that Define works … [Continue reading]

Make the Most of Your Retweet Buttons

Newsweek example tweet

In working on my presentation for the Twitter Marketing Tactics session at SMX West next week I’ve been looking at the various types of share and retweet buttons used on news sites. I’m partial to the Tweetmeme button although displaying the … [Continue reading]

AOL Newsroom: A Model for the Future or Shades of 2001?

HAL 9000

There is an interesting article in BusinessWeek on how AOL is utilizing software and analytics data in an effort to match content with user interests and monetize it more successfully. Are you sure you want to write that article, Dave? … [Continue reading]

Blog Tag Optimization Tips for News Sites

Huffington Post blog post tags

Ever notice all the tags that some blogs add to their posts? Adding a few meaningful tags is fine but news sites in particular have a habit of taking this practice much too far. The Huffington Post is a good high-profile example: … [Continue reading]

Google Buzz and News Sites: Good Potential But Facebook Still the Better Play

Mashable Google Buzz followers

Google Buzz has certainly gotten a lot of attention in the past week for privacy concerns, suggestions for improvements and its "Code Red" push to get things right. At this early stage how strong are the marketing opportunities for news … [Continue reading]