Why the News Business Isn’t Profitable

Everything I Know about Marketing I Learned from Google - Aaron Goldman

This is a guest post from Aaron Goldman, author of Everything I Know about Marketing I Learned from Google. Aaron is doing a blog tour in support of the book launch (covering 30 blogs in 10 days) which I thought was an interesting concept. I've been … [Continue reading]

The Most Popular News Sites on YouTube

LA Times YouTube Channel

YouTube is both a major opportunity and an interesting challenge for news sites. News organizations want to drive video impressions to their own sites but since YouTube dominates the online video world they need to have a presence there. So whether … [Continue reading]

NBC Targets Local Markets on the New Digg

NBC Philadelphia profile on new Digg

Through branded profiles and the personalized “My News” feature on the new Digg, publishers are hoping that building up followers who view them as a preferred or trusted source will enable them to reach a larger number of users on a regular basis. … [Continue reading]

News Sites on Twitter: Who is Making the Most Impact?

Twitalyzer - @ColonelTribune Twitter profile

I have done several posts on news organizations and Facebook recently so I thought it was time to switch things up and look at Twitter again. There is of course much more to the social media universe than just The Bobbsey Twins. But Twitter, Facebook … [Continue reading]