JVC Facebook Page Sweepstakes a Big Success. But Does it Violate Facebook Guidelines?

JVC Like it to Win it Facebook Page sweepstakes

Over on All Facebook there is an interesting post on how JVC USA is using a “Like it to Win it” sweepstakes to rapidly build up fans and drive frequent engagement on the JVC Facebook Page. Developed with RFI Studios (part of Ruder Finn), the campaign … [Continue reading]

NBC Targets Local Markets on the New Digg

NBC Philadelphia profile on new Digg

Through branded profiles and the personalized “My News” feature on the new Digg, publishers are hoping that building up followers who view them as a preferred or trusted source will enable them to reach a larger number of users on a regular basis. … [Continue reading]

News Sites on the New Digg: Who is Active, Who is Gaining Followers?

CNN profile on new Digg

The new Digg has gotten a lot of attention for the opportunities it creates for publishers (see ReadWriteWeb and BlueGlass for details). First and foremost is the ability to create official profiles and automatically submit content, which publishers … [Continue reading]

Paywalls, Media Coverage and User Access: What’s a PR Pro to Do?

brick wall

Being the savvy, well-connected PR pro that you are, you just helped bring about a great piece of editorial coverage in a major media outlet. The client is thrilled, you’ve won the praise and envy of your colleagues, all is well…except that online … [Continue reading]

The Most Overused Buzzwords and Marketing Speak in Press Releases

PRWeb - press releases with award winning

Unique, one-of-a-kind, best-of-breed…blah, blah, blah. We see this type of marketing speak over and over in press releases and promotional materials. And let’s be honest, we’ve all used it at one time or another -- shame on us. But which buzzwords … [Continue reading]

News Sites on Twitter: Who is Making the Most Impact?

Twitalyzer - @ColonelTribune Twitter profile

I have done several posts on news organizations and Facebook recently so I thought it was time to switch things up and look at Twitter again. There is of course much more to the social media universe than just The Bobbsey Twins. But Twitter, Facebook … [Continue reading]

News Sites Not Making Much Use of Static FBML on Facebook Pages

The Economist - Facebook subscribe tab

Between privacy issues, a sweaty CEO and technical problems with its "Like" buttons Facebook is having a rough time lately. But Facebook Pages remain a key audience development and content promotion opportunity for publishers so it is important to … [Continue reading]

Which News Sites Have the Most Valuable Facebook Pages?

CBS Facebook Page URL

Maintaining a Facebook Page is now a fundamental part of most news organizations’ social media presence. News sites utilize Facebook Pages to increase brand visibility, promote content, interact with users and drive traffic back to their main sites. … [Continue reading]

Borrowing Content Was Happening Long Before Blogging

I was reading Boston Globe columnist Alex Beam’s piece on his time at Newsweek in the 1970s and this passage caught my attention: For me, Newsweek was like an upside-down journalism school, where I learned an astonishing number of bad habits, … [Continue reading]

NBA Playoff Teams Ranked by Facebook Page Engagement

Los Angeles Lakers Facebook page

So Lebron and Kobe may (or may not) be heading towards a much-hyped NBA Finals matchup, but the real question on fans’ minds is: Which NBA playoff teams have the most user engagement on their Facebook Pages? Ok fans could care less about that, but … [Continue reading]