In reading a post on Google Operating System about the Most Shared section on Google News I found it interesting that a press release from NASA was among the leaders. I checked today and it is still at the top of the list for the … [Continue reading]
Should Browsers Display Only Canonical URLs to Users?
Sites have been using the rel=canonical link element for a while now to help offset duplicate content issues that cannot be eliminated through URL consolidation. While not a perfect solution it is often the best option available in cases like … [Continue reading]
7 Conversion Rate Optimization Tips for Publishers
This is a guest post from Paras Chopra, founder of Visual Website Optimizer. Paras has been doing some interesting work with A/B testing and conversion rate optimization so I thought it would be good to get some tips for publishers from him. - … [Continue reading]
10 Practical Twitter Tips for Publishers
By now Twitter is an important part of most publishers’ audience development and content promotion efforts. But in reviewing the Twitter presence of newspapers, magazines and other content sites on a regular basis I’m often surprised by the mistakes … [Continue reading]
Wordcatcher: An Odyssey into the World of Weird and Wonderful Words
The discussion around my post on press release buzzwords has brought my attention to a variety of resources on language and writing, the latest being a new book called Wordcatcher. Long before getting involved in marketing communications I was a … [Continue reading]
The Top News Sites on Blekko
With Blekko officially launching this week the new search engine is getting a lot of attention particularly in the search marketing community because of SEO data it provides. There is a good overview of Blekko’s SEO Tools on Search Engine Land so … [Continue reading]
Search Trend Optimization for Evergreen Content
Monitoring search trends and hot topics for keyword targeting and content ideas is a common practice among publishers these days. While this pollutes the search results when taken to the extreme (see below), done right it is an effective editorial … [Continue reading]
More Content Shared on Facebook but Twitter Click-through Rate Much Higher
What gets more traction for publishers: content shared on Facebook or Twitter? According to the Social Media Sharing Trends 2010 report from SocialTwist, Facebook dominates content sharing among social media sites but links shared on Twitter have a … [Continue reading]
Which News Sites Get the Most Social Media Engagement?
It is safe to say that most news sites are now experimenting with various forms of user engagement and content promotion through social media. In recent years many larger news organizations were still coming to terms with the need for a social … [Continue reading]
What Horrible Things Did Time Magazine Do in 1964?
Was Time magazine “scurrilous and utterly shameless in its willingness to distort” in 1964? In a used bookstore over the weekend I came across some old issues of Fact: magazine. I’m not familiar with Fact: but Wikipedia tells me it was published … [Continue reading]
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