Wordcatcher: An Odyssey into the World of Weird and Wonderful Words

Wordcatcher - Phil Cousineau

The discussion around my post on press release buzzwords has brought my attention to a variety of resources on language and writing, the latest being a new book called Wordcatcher. Long before getting involved in marketing communications I was a … [Continue reading]

The Top News Sites on Blekko

New York Times SEO data on Blekko

With Blekko officially launching this week the new search engine is getting a lot of attention particularly in the search marketing community because of SEO data it provides. There is a good overview of Blekko’s SEO Tools on Search Engine Land so … [Continue reading]

Search Trend Optimization for Evergreen Content

Polenta search trend on Yahoo

Monitoring search trends and hot topics for keyword targeting and content ideas is a common practice among publishers these days. While this pollutes the search results when taken to the extreme (see below), done right it is an effective editorial … [Continue reading]

More Content Shared on Facebook but Twitter Click-through Rate Much Higher

Content sharing statistics for Facebook and Twitter

What gets more traction for publishers: content shared on Facebook or Twitter? According to the Social Media Sharing Trends 2010 report from SocialTwist, Facebook dominates content sharing among social media sites but links shared on Twitter have a … [Continue reading]

Which News Sites Get the Most Social Media Engagement?

PostRank scores for The New York Times, CNN and BBC News

It is safe to say that most news sites are now experimenting with various forms of user engagement and content promotion through social media. In recent years many larger news organizations were still coming to terms with the need for a social … [Continue reading]

What Horrible Things Did Time Magazine Do in 1964?

Fact Magazine 1964 - Time Magazine article illustration

Was Time magazine “scurrilous and utterly shameless in its willingness to distort” in 1964? In a used bookstore over the weekend I came across some old issues of Fact: magazine. I’m not familiar with Fact: but Wikipedia tells me it was published … [Continue reading]

The Most Popular NFL Teams on Twitter and Facebook: 2010 Season


With a new football season under way I thought I’d take a look again at the NFL teams that have attracted the largest following to their official Twitter profiles and Facebook pages. The usual caveats: Social media isn’t a popularity contest … [Continue reading]

Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter

Pew Research Center for the People and the Press Survey - Search Engines

The Pew Research Center for the People and the Press has published the results of its latest survey on news consumption and related topics. The content on search engines and social media gets a little lost among all the stats and charts so I thought … [Continue reading]

Why the News Business Isn’t Profitable

Everything I Know about Marketing I Learned from Google - Aaron Goldman

This is a guest post from Aaron Goldman, author of Everything I Know about Marketing I Learned from Google. Aaron is doing a blog tour in support of the book launch (covering 30 blogs in 10 days) which I thought was an interesting concept. I've been … [Continue reading]

The Most Popular News Sites on YouTube

LA Times YouTube Channel

YouTube is both a major opportunity and an interesting challenge for news sites. News organizations want to drive video impressions to their own sites but since YouTube dominates the online video world they need to have a presence there. So whether … [Continue reading]