7 Conversion Rate Optimization Tips for Publishers

New York Times - recommended article

This is a guest post from Paras Chopra, founder of Visual Website Optimizer. Paras has been doing some interesting work with A/B testing and conversion rate optimization so I thought it would be good to get some tips for publishers from him. - … [Continue reading]

10 Practical Twitter Tips for Publishers

Twitter logo

By now Twitter is an important part of most publishers’ audience development and content promotion efforts. But in reviewing the Twitter presence of newspapers, magazines and other content sites on a regular basis I’m often surprised by the mistakes … [Continue reading]

The Top News Sites on Blekko

New York Times SEO data on Blekko

With Blekko officially launching this week the new search engine is getting a lot of attention particularly in the search marketing community because of SEO data it provides. There is a good overview of Blekko’s SEO Tools on Search Engine Land so … [Continue reading]

Search Trend Optimization for Evergreen Content

Polenta search trend on Yahoo

Monitoring search trends and hot topics for keyword targeting and content ideas is a common practice among publishers these days. While this pollutes the search results when taken to the extreme (see below), done right it is an effective editorial … [Continue reading]

What Horrible Things Did Time Magazine Do in 1964?

Fact Magazine 1964 - Time Magazine article illustration

Was Time magazine “scurrilous and utterly shameless in its willingness to distort” in 1964? In a used bookstore over the weekend I came across some old issues of Fact: magazine. I’m not familiar with Fact: but Wikipedia tells me it was published … [Continue reading]