Does Social Media Increase a Journalist’s Value?

journalist

A major newspaper is about to undergo another dreaded round of layoffs. After the first wave of buyouts, a tough choice has to be made been two journalists of equal talent and seniority. One journalist has a large following and active presence on several social media sites. The other does not. Who offers more value […]

Social Media Super Bowl: Which Team Has More Reach?

New Orleans Saints helmet

So the Indianapolis Colts and New Orleans Saints will meet in Miami for Super Bowl XLIV. NFL analysts and sports writers now have two weeks to dissect the matchup, talk about players and schemes and come up with good storylines. But I’m here to look at what really matters – which team has more reach […]

Alicia Keys Facebook Page: I’d Sign Up if She Asked Me All Cool

Alicia Keys Facebook Page - Mailing List Video

Want to use your Facebook Page to build out your mailing list? Alicia Keys knows how to do it. Users who go to the “Sign Up” tab on her Facebook Page get a personal appeal from Alicia Keys herself, extolling the virtues of her mailing list. Here’s how the video appears on the sign-up form […]

The Most Popular NBA Teams on Twitter and Facebook

basketball

NBA players, like many professional athletes, have taken social media by storm but what about their teams? Fans love hearing directly from players but they also identify strongly with the teams themselves. Twitter and Facebook offer a great opportunity for NBA teams to connect with their fans in a more personal, interactive way. So which […]

Newsweek on Tumblr: Good Effort, Needs More Engagement

Newsweek Tumblr

Awareness of Newsweek’s Tumblr site has been increasing of late. It’s actually been around for a while but Newsweek seems to have been giving it more attention over the past few months. I like it. The layout is clean and simple, the content is interesting and Newsweek is mixing in plenty of items from other […]

How to Identify Your Own Top Trends

Yesterday Facebook shared its Top Status Trends of 2009, providing insight into what terms most commonly occurred in users’ status updates. Last week Twitter gave us their Top Twitter Trends of 2009 for categories like news events, people, movies, etc. And throughout December we’ve gotten top 2009 searches lists from Google, Yahoo, Bing and Ask. […]

The Most Popular NFL Teams on Twitter and Facebook

UPDATE: There is a a newer post on this topic here: The Most Popular NFL Teams on Twitter and Facebook: 2010 Season The role of social media in professional sports is getting a lot of attention these days, unfortunately mostly in the form of teams and leagues trying to clamp down on it or players […]

Fortune 100 Need to Get More Creative with Twitter

Weber Shandwick - Twitter Fortune 100 Account Branding

While many companies now have some form of presence on Twitter, how well are they utilizing it? According to a new study by Weber Shandwick, when it comes to the Fortune 100 the answer is not so well. Among the Fortune 100 Twitter accounts analyzed by Weber Shandwick 53% did not convey any personality, tone […]

An Early Look at News Media Twitter Lists: Not Much Traction

With all the buzz about Twitter Lists I thought I’d take a look at how some major news sites are doing so far with their own Lists. Looking at selection of Twitter accounts from 30 31 news sites, I checked the number of Lists that have been created and how many followers each has attracted […]

Google Social Search: Are You in Your Target Audiences’ Social Circles?

Google Social Search Results

This week Google unveiled Google Social Search, an opt-in feature that provides additional search results with content from a user’s “social circle” of friends and trusted sources. A limited number of listings will appear at the bottom of the main search result pages or users can drill down to see more extensive listings: Currently a […]