Social Media

Archive of blog posts on social media marketing and social media tools.

Google Buzz and News Sites: Good Potential But Facebook Still the Better Play

February 17, 2010

Google Buzz has certainly gotten a lot of attention in the past week for privacy concerns, suggestions for improvements and its “Code Red” push to get things right. At this early stage how strong are the marketing opportunities for news sites? Sharing and discussing content is a key component of Google Buzz so it’s a [...]

Foursquare and The New York Times Archive Would Be a Great Match

February 9, 2010
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Now that Foursquare is all the rage (or the bane of existence if you don’t like all those check-in and badge tweets invading your Twitter stream) news sites are looking at how best to leverage location-based social networks. The recent partnership between Foursquare and Canada’s Metro is a good early example of the potential that [...]

Does Social Media Increase a Journalist’s Value?

February 4, 2010
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A major newspaper is about to undergo another dreaded round of layoffs. After the first wave of buyouts, a tough choice has to be made been two journalists of equal talent and seniority. One journalist has a large following and active presence on several social media sites. The other does not. Who offers more value [...]

Social Media Super Bowl: Which Team Has More Reach?

January 26, 2010
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So the Indianapolis Colts and New Orleans Saints will meet in Miami for Super Bowl XLIV. NFL analysts and sports writers now have two weeks to dissect the matchup, talk about players and schemes and come up with good storylines. But I’m here to look at what really matters – which team has more reach [...]

Alicia Keys Facebook Page: I’d Sign Up if She Asked Me All Cool

January 19, 2010

Want to use your Facebook Page to build out your mailing list? Alicia Keys knows how to do it. Users who go to the “Sign Up” tab on her Facebook Page get a personal appeal from Alicia Keys herself, extolling the virtues of her mailing list. Here’s how the video appears on the sign-up form [...]

The Most Popular NBA Teams on Twitter and Facebook

January 12, 2010
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NBA players, like many professional athletes, have taken social media by storm but what about their teams? Fans love hearing directly from players but they also identify strongly with the teams themselves. Twitter and Facebook offer a great opportunity for NBA teams to connect with their fans in a more personal, interactive way. So which [...]

Newsweek on Tumblr: Good Effort, Needs More Engagement

January 6, 2010

Awareness of Newsweek’s Tumblr site has been increasing of late. It’s actually been around for a while but Newsweek seems to have been giving it more attention over the past few months. I like it. The layout is clean and simple, the content is interesting and Newsweek is mixing in plenty of items from other [...]

How to Identify Your Own Top Trends

December 22, 2009

Yesterday Facebook shared its Top Status Trends of 2009, providing insight into what terms most commonly occurred in users’ status updates. Last week Twitter gave us their Top Twitter Trends of 2009 for categories like news events, people, movies, etc. And throughout December we’ve gotten top 2009 searches lists from Google, Yahoo, Bing and Ask. [...]

The Most Popular NFL Teams on Twitter and Facebook

November 18, 2009

UPDATE: There is a a newer post on this topic here: The Most Popular NFL Teams on Twitter and Facebook: 2010 Season The role of social media in professional sports is getting a lot of attention these days, unfortunately mostly in the form of teams and leagues trying to clamp down on it or players [...]

Fortune 100 Need to Get More Creative with Twitter

November 17, 2009

While many companies now have some form of presence on Twitter, how well are they utilizing it? According to a new study by Weber Shandwick, when it comes to the Fortune 100 the answer is not so well. Among the Fortune 100 Twitter accounts analyzed by Weber Shandwick 53% did not convey any personality, tone [...]

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