Social Media

Archive of blog posts on social media marketing and social media tools.

Does Google Want Brands in Your Social Circle?

March 24, 2010
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It has been a couple months since Google Social Search was made available in beta to all users on Google.com so I thought I would revisit it from a marketing perspective. As I covered when Social Search initially launched in Google Labs, for companies the main objective in social search optimization is to get included [...]

Survey: Twitter Less than 1% of Traffic to Newspapers and Magazines; Facebook 1%

March 2, 2010

For my presentation on Twitter Marketing Tactics at SMX West this week I wanted to get a sense of just how much traffic Twitter is driving to major news sites. So I conducted an informal poll of 10 US newspaper and magazine sites that Define works with or I am friendly with. The surveyed group [...]

Make the Most of Your Retweet Buttons

February 25, 2010

In working on my presentation for the Twitter Marketing Tactics session at SMX West next week I’ve been looking at the various types of share and retweet buttons used on news sites. I’m partial to the Tweetmeme button although displaying the number of tweets is a double-edged sword. It looks great when there are a [...]

Google Buzz and News Sites: Good Potential But Facebook Still the Better Play

February 17, 2010

Google Buzz has certainly gotten a lot of attention in the past week for privacy concerns, suggestions for improvements and its “Code Red” push to get things right. At this early stage how strong are the marketing opportunities for news sites? Sharing and discussing content is a key component of Google Buzz so it’s a [...]

Foursquare and The New York Times Archive Would Be a Great Match

February 9, 2010
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Now that Foursquare is all the rage (or the bane of existence if you don’t like all those check-in and badge tweets invading your Twitter stream) news sites are looking at how best to leverage location-based social networks. The recent partnership between Foursquare and Canada’s Metro is a good early example of the potential that [...]

Does Social Media Increase a Journalist’s Value?

February 4, 2010
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A major newspaper is about to undergo another dreaded round of layoffs. After the first wave of buyouts, a tough choice has to be made been two journalists of equal talent and seniority. One journalist has a large following and active presence on several social media sites. The other does not. Who offers more value [...]

Social Media Super Bowl: Which Team Has More Reach?

January 26, 2010
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So the Indianapolis Colts and New Orleans Saints will meet in Miami for Super Bowl XLIV. NFL analysts and sports writers now have two weeks to dissect the matchup, talk about players and schemes and come up with good storylines. But I’m here to look at what really matters – which team has more reach [...]

Alicia Keys Facebook Page: I’d Sign Up if She Asked Me All Cool

January 19, 2010

Want to use your Facebook Page to build out your mailing list? Alicia Keys knows how to do it. Users who go to the “Sign Up” tab on her Facebook Page get a personal appeal from Alicia Keys herself, extolling the virtues of her mailing list. Here’s how the video appears on the sign-up form [...]

The Most Popular NBA Teams on Twitter and Facebook

January 12, 2010
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NBA players, like many professional athletes, have taken social media by storm but what about their teams? Fans love hearing directly from players but they also identify strongly with the teams themselves. Twitter and Facebook offer a great opportunity for NBA teams to connect with their fans in a more personal, interactive way. So which [...]

Newsweek on Tumblr: Good Effort, Needs More Engagement

January 6, 2010

Awareness of Newsweek’s Tumblr site has been increasing of late. It’s actually been around for a while but Newsweek seems to have been giving it more attention over the past few months. I like it. The layout is clean and simple, the content is interesting and Newsweek is mixing in plenty of items from other [...]

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