Social Media

How to Identify Your Own Top Trends

December 22, 2009

Yesterday Facebook shared its Top Status Trends of 2009, providing insight into what terms most commonly occurred in users’ status updates. Last week Twitter gave us their Top Twitter Trends of 2009 for categories like news events, people, movies, etc. And throughout December we’ve gotten top 2009 searches lists from Google, Yahoo, Bing and Ask. [...]

The Most Popular NFL Teams on Twitter and Facebook

November 18, 2009

The role of social media in professional sports is getting a lot of attention these days, unfortunately mostly in the form of teams and leagues trying to clamp down on it or players making mistakes with it. Despite this, fans are passionately supporting and discussing their teams through a range of social media outlets, in [...]

Fortune 100 Need to Get More Creative with Twitter

November 17, 2009

While many companies now have some form of presence on Twitter, how well are they utilizing it? According to a new study by Weber Shandwick, when it comes to the Fortune 100 the answer is not so well. Among the Fortune 100 Twitter accounts analyzed by Weber Shandwick, 53% did not convey any personality, tone [...]

An Early Look at News Media Twitter Lists: Not Much Traction

November 3, 2009

With all the buzz about Twitter Lists I thought I’d take a look at how some major news sites are doing so far with their own Lists. Looking at selection of Twitter accounts from 30 31 news sites, I checked the number of Lists that have been created and how many followers each has attracted [...]

Google Social Search: Are You in Your Target Audiences’ Social Circles?

October 29, 2009

This week Google unveiled Google Social Search, an opt-in feature that provides additional search results with content from a user’s “social circle” of friends and trusted sources. A limited number of listings will appear at the bottom of the main search result pages, or users can drill down to see more extensive listings: Currently a [...]

Social Media Visitors More Loyal But Still a Very Small Percentage of Site Traffic

October 23, 2009

Yesterday posts from eMarketer and Marketing Pilgrim called my attention to some interesting social media statistics put out by advertising network Chitika. First, a study of 33 million unique users from Chitika’s network in September showed that visitors coming from Facebook and Digg were more loyal than those coming from the three major search engines [...]

A Closer Look at Fan Engagement on the Fox News Facebook Page

September 23, 2009

My post on Facebook Page engagement for news sites has drawn some interest in the fact that Fox News averages many more “likes” and comments per update than any other news site, despite having significantly fewer fans than CNN, NPR or The New York Times. So I thought I’d take a closer look at what [...]

Facebook Pages: Which News Sites Get the Most Engagement?

September 17, 2009

Now that the improved Facebook Pages have been around for a while I wanted to check the level of engagement that major news sites are achieving with them. Most news sites have an official Facebook Page now, with the typical approach being to add a daily stream of links to new content while promoting site [...]

Diversified Twitter Strategies for News Sites

August 7, 2009

This week’s Sysomos study of the 5% most active users on Twitter includes a list of the top 25 users (with more than 50,000 followers) ranked by average tweets per day. @foxnews tops the list averaging 135.85 tweets per day. @nytimes and @time also made the top 25, averaging 39.25 and 29.22 tweets respectively. Is [...]

The Most Buried News Sites on Digg

July 23, 2009

It’s no secret that mainstream news sites are experiencing increased exposure on social news sites like Digg. Back in March Soshable noted that 46% of the Digg front page is controlled by 50 websites. Major news sites have seen strong increases in social media referral traffic over the past couple years, and Digg continues to [...]