Social Media

Archive of blog posts on social media marketing and social media tools.

2011 NBA Playoffs: Head-to-Head Twitter Matchups by Klout Score

May 3, 2011

This year’s NBA playoffs have been great so far, a nice surprise considering it is still early in the second round. Since I like looking at the social media presence of NBA teams I thought I’d run the 2011 playoff teams through the beta version of the new Klout to see how the fare against [...]

Grateful Dead Facebook Page: Great Use of Interactive Content

April 20, 2011
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Thanks to Marketing Lessons from the Grateful Dead we know that the band’s approach over the years offers useful insights for marketers. But how is the organization itself doing with social media today? Based on a current promotion on the Grateful Dead Facebook page I’d say they’re doing great. In support of the release of [...]

Can Publishers Harvest Social Media Intent in a Meaningful Way?

March 30, 2011
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Many publishers are now doing a good job of developing social media strategies for brand awareness, content promotion and user engagement. And they’ve made good strides in utilizing social media monitoring and measurement to better understand user behavior and quantify the success of their efforts. But is it possible to extract user intent in a [...]

Is Using Facebook Comments Good for Publishers?

March 7, 2011
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There were some interesting posts over the weekend from Steve Cheney and Robert Scoble on whether utilizing the Facebook Comments Box plugin kills or in fact increases user authenticity within on-site commenting. TechCrunch also shared that comments are down but quality is up since implementing the system and they’re going to stick with it for [...]

Super Bowl XLV: Packers and Steelers Battle it Out on Twitter

February 3, 2011

Who will win Super Bowl XLV, the Green Bay Packers or the Pittsburgh Steelers? Vegas gives the Packers a slight edge but most people think it could go either way. Last year after winning my Social Media Super Bowl the New Orleans Saints went on to win the actual game. So this year I thought [...]

Which NBA Teams Have Seen the Most Growth on Twitter and Facebook?

January 27, 2011
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Last year I did a couple of posts on the reach and engagement of NBA teams on Twitter and Facebook. Yesterday Yago Colás came across one and shared it with the students in his Cultures of Basketball course. The students thought it was an interesting concept and one of them, Blake McLimans, pulled updated numbers [...]

10 Practical Twitter Tips for Publishers

November 11, 2010
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By now Twitter is an important part of most publishers’ audience development and content promotion efforts. But in reviewing the Twitter presence of newspapers, magazines and other content sites on a regular basis I’m often surprised by the mistakes and missed opportunities that still occur. So to help out I’ve created a list of Twitter [...]

More Content Shared on Facebook but Twitter Click-through Rate Much Higher

October 15, 2010

What gets more traction for publishers: content shared on Facebook or Twitter? According to the Social Media Sharing Trends 2010 report from SocialTwist, Facebook dominates content sharing among social media sites but links shared on Twitter have a much higher click-through rate. SocialTwist examined content shared with its Tell-a-Friend widget from August 2009 to July [...]

Which News Sites Get the Most Social Media Engagement?

October 6, 2010

It is safe to say that most news sites are now experimenting with various forms of user engagement and content promotion through social media. In recent years many larger news organizations were still coming to terms with the need for a social presence and the nature of their participation. Now the focus is decidedly more [...]

The Most Popular NFL Teams on Twitter and Facebook: 2010 Season

September 15, 2010
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With a new football season under way I thought I’d take a look again at the NFL teams that have attracted the largest following to their official Twitter profiles and Facebook pages. The usual caveats: Social media isn’t a popularity contest and reach does not equal influence, engagement or action These figures will quickly be [...]

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