Social Media

Archive of blog posts on social media marketing and social media tools.

Publisher Survey: Reddit Traffic Way Up, Digg Way Down

January 25, 2012
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The rise of Reddit and the steady decline of Digg have been well documented. Just recently Reddit announced that its traffic has more than doubled in less than a year (to 2.07 billion pageviews in December), an impressive feat. Has this translated into a significant change in social news referrals for publishers? Anecdotally we’ve all [...]

News Organizations on Google+: Which Pages Get the Most Engagement?

January 10, 2012
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News organizations (along with businesses of all kinds) have been able to create official Google+ pages for a couple months now so I thought I’d check in and see how their pages are doing. I’m going to forgo looking at which media outlets have attracted the largest following since that data becomes quickly outdated. Instead [...]

Beyond Facebook Insights: Useful Facebook Analytics Tools

December 12, 2011
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What are the best third-party tools for advanced Facebook analytics? It’s a question I’m asked fairly often so I thought I’d do a round-up of options that are worth checking out. It is fair to say that Facebook is getting better at providing this data itself; the latest version of Facebook Insights offers a wider [...]

Pinterest: Great Opportunity for Lifestyle Publishers and Brands

November 21, 2011
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Pinterest is getting a lot of attention these days and deservedly so. The photo and video sharing site offers great opportunities for promoting lifestyle content and reaching niche audiences and specific demographics. Need a primer on Pinterest? Kerry Jones did an excellent one on the BlueGlass blog: Everything You Need to Know About Pinterest. While [...]

Journalists on Facebook: Official Pages or Subscribe Button on Regular Profiles?

October 26, 2011
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I was talking with John Shehata from ABC News yesterday about Facebook, and he brought up an interesting question. What’s a better approach for journalists, creating official Facebook Pages or enabling the subscribe button on their regular profiles? Facebook is certainly encouraging the use of the new subscribe button. Journalists were specifically referenced in the [...]

The Washington Post Social Reader on Facebook: Good First Impression, Good User Experience

September 28, 2011
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Based on first impressions, I have to say I like The Washington Post’s Social Reader on Facebook. It offers a clean, simple user experience – big and open with lots of white space (in fact too big to capture well in a screenshot): (click to enlarge) There are enough additional sources to offer a wide [...]

Official Publisher Profiles on Digg One Year Later: Followers up 720% But Have They Died on the Vine?

August 10, 2011
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It has been a year since I took at look at the followers and activity of News Sites on the New Digg so I thought I would see how those official profiles are faring today. When I did my original post Digg v4 was just about to come out of alpha so there has been [...]

Will Media Outlets Keep Using Google+ Personal Accounts? Will Google Let Them?

July 8, 2011
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Earlier this week Search Engine Land reported that Christian Oestlien, the Ads Lead for Google+, had posted a message asking businesses to hold off on using personal accounts to create business pages and that non-user profiles would be shut down. Quite a few media outlets have already created personal Google+ accounts and many of them [...]

Is LinkedIn the New Old Boys Network?

June 16, 2011

According to the new Pew Internet study Social Networking Sites and our Lives there are nearly twice as many male LinkedIn users as female. What gives? So what accounts for this disparity? More males in the workforce? Do men prefer LinkedIn’s brand of simple, stripped down, business-oriented networking?

The Most Popular Summer Blockbuster Movies in Social Media

May 24, 2011

Alterian recently released some data on the most popular summer blockbusters in social media, focusing specifically on movies with May and June release dates. According to their data Fast Five and Thor are far and away the most popular summer movies with each getting 38%+ of social media activity among the selected group of films:

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