The Best Social Media Analytics Tools for Publishers

Buzzsumo social media analytics

What are the best tools for publishers looking to track social media activity at the content level? There are a lot of options for social monitoring, tracking and analytics, with prices ranging from free to very expensive. I thought I’d share some of my favorites that are well suited to editorial content sites. The primary […]

29% of the Top 500 Google+ Pages are News and Content Sites

Most popular Google+ pages for news brands

Whenever I do a presentation on Google+ for publishers I mention that quite a few news and content brands are among the most followed pages. The point being that Google+ does indeed offer good opportunities for audience development, engagement and content promotion. Today I thought I’d check to see just how many news and content […]

The Most Popular and Active News Brands on Instagram

Downton Abbey Cast on NPR

Now that Instagram web profiles have been around for a few months I thought I’d check in on the participation and activity of major news brands. I keep coming across things like the Simply Measured study showing that 59% of top brands are now active on Instagram and the news that Instagram has surpassed 100 […]

StumbleUpon Traffic to Magazine and Content Sites Down 27%

StumbleUpon Traffic Declines to Magazine Sites

The news of layoffs at StumbleUpon reminded me that in compiling some year-end social media referral data I’d noticed that a number of sites had experienced declines in StumbleUpon traffic. To get a better sense of the situation I pulled StumbleUpon referral figures from 2010-2012 for a group of 47 news and content sites that […]

Google+ Engagement for News Sites: Top Performers and One-Year Growth Rates

NBC News Google+ engagement

Which news sites get the most engagement on their Google+ pages? It’s been a year since I took an early look at engagement rates for news organizations on Google+, so I thought I’d revisit the topic and do a fresh comparison. As with my previous comparison, I used All my + to pull data on […]

Look at That, a Google+ Audience That is Largely Female

Google+ audience by gender

The demographics of Google+ are typically described as predominantly male and young. But that is not always the case; sites that are geared towards women are drawing a Google+ audience that is largely female. For example, take a look at the +1 Audience Report from the Google Webmaster Tools profile of a major fashion site. […]

Local TV News Teams Having Fun with Pinterest

Matt Mosler and Mallory Hardin - KARK 4 Today

While Pinterest is a natural fit for lifestyle publishers there are good opportunities for broadcast media too. Today Kim Wilson and I are leading a social media workshop for a group of local TV and radio stations. In preparing for the Pinterest portion I took a look at the pinning activity of local TV news […]

MLB Teams on Twitter and Facebook: Two-Year Growth Rates

Phillies Phanatic

With a new baseball season underway I thought I’d check in on the 30 MLB teams on Twitter and Facebook. Which teams are seeing the most growth? I have not done a sports team comparison post in quite a while, mainly because the figures quickly become outdated and total reach is not all that important […]