Rich Snippets: Increase Google Visibility for Reviews through Microformats

Google Rich Snippet for Turkish Kitchen NYC

One of the announcements at Searchology yesterday was a new enhancement called Rich Snippets, in which Google is using structured data embedded in web pages (microformats and RDFa) to give users “convenient summary information about their search results at a glance.” Initially Google is supporting data on reviews and people. Reviews in particular offer a […]

Publishers: Solve Tracking Code, Duplicate Content Issues with Rel=Canonical

Really you shouldn’t need it. What you should be doing is avoiding duplicate content altogether. Every piece of content on your site should exist on one permanent, unique URL, and any duplicate pages should be consolidated through 301 redirects. But for a variety of business, technical or editorial reasons, sometimes publishing the same content or […]