Do People Search for “Breaking News”?

CNN.com home page title tag

Among news sites “breaking news” is a sought-after keyword phrase; I see it prominently placed in home page title tags all the time: And it’s not just general news sites. “Breaking news” is featured in the title tags of sites covering sports, entertainment and a wide range of topics. Seeing this term targeted so often […]

Google JavaScript Changes Put Publishers in Violation of Sponsored Link Guidelines

sponsored links in JavaScript

Last week at the Google I/O developer conference it was announced that Google is now able to execute JavaScript onClick events, which basically means that links in JavaScript that were previously inaccessible can now be read and pass PageRank. Vanessa Fox did an extensive write-up for Search Engine Land that covers the changes in detail. […]

Google News Wants Title Tags to Match Headlines?

NYTimes.com article link in Google News

In looking over a post on the Google News blog from a few months ago on ways to help Google News better crawl your site this tip in particular caught my eye: * Article Titles in Google News In order for Google News to crawl the correct titles for your articles, make sure the title […]

Rich Snippets: Increase Google Visibility for Reviews through Microformats

Google Rich Snippet for Turkish Kitchen NYC

One of the announcements at Searchology yesterday was a new enhancement called Rich Snippets, in which Google is using structured data embedded in web pages (microformats and RDFa) to give users “convenient summary information about their search results at a glance.” Initially Google is supporting data on reviews and people. Reviews in particular offer a […]

Publishers: Solve Tracking Code, Duplicate Content Issues with Rel=Canonical

Really you shouldn’t need it. What you should be doing is avoiding duplicate content altogether. Every piece of content on your site should exist on one permanent, unique URL, and any duplicate pages should be consolidated through 301 redirects. But for a variety of business, technical or editorial reasons, sometimes publishing the same content or […]