5 Ways to Deal with Seasonal Dips in Search Engine Traffic

July and August are a time when many content sites see a seasonal dip in all forms of traffic, including search engine referrals. Major stories that emerge (such as Michael Jackson or the health care debate) can bring large spikes in search traffic, but it’s common to see the numbers drop after May and not […]

Google News Now Recrawling Updated Articles

Updated CNN.com article excerpt

This week Search Engine Roundtable highlighted a Google News Help thread in which Google confirmed that it is now able to recrawl articles that have been updated within a “short period of time” of the original publishing. Google employee “Inbal” later provided a more specific time window, indicating “the rate at which we recrawl may […]

Great Example of a Multimedia News Article from ESPN.com

ESPN article with embedded videos

Recently I wrote about the importance of including meaningful content in videos embedded in press releases. Today I came across a great example of how to incorporate video and other multimedia content into a news article. This ESPN.com article on Michael Vick signing with the Philadelphia Eagles features a video player right below the headline […]

Article Highlights: Good for Users, Good for Search Engines

CNN story highlights

Yesterday Steve Rubel pointed out how the article highlights on sites like CNN.com and iMedia Connection are a good time saver for him. CNN.com places a “Story Highlights” section with bullet points to the right of the headline, for example: While a great feature for users, article highlights are also an effective SEO technique. The […]

Yahoo News Syndication: Attribution Links Not SEO-Friendly

Google results comparing Yahoo News and LiveScience.com

In my post on syndication best practices I noted that one way to reduce the likelihood that partners will outrank you for own content is to require a link back to your original on every syndicated article, for example: This article originally appeared on Example.com: [direct link to original article, ideally with the headline as […]

Syndication Best Practices: Reduce the Risk of Being Outranked for Your Own Content

Syndicating content is an important business development initiative for publishers; it generates revenue, increases exposure, drives traffic and helps facilitate inbound links. However from an SEO perspective there is a downside as syndication creates duplicate content issues. Search engines don’t want to show users multiple versions of the same content so when an article has […]

Do People Search for “Breaking News”?

CNN.com home page title tag

Among news sites “breaking news” is a sought-after keyword phrase; I see it prominently placed in home page title tags all the time: And it’s not just general news sites. “Breaking news” is featured in the title tags of sites covering sports, entertainment and a wide range of topics. Seeing this term targeted so often […]

Google JavaScript Changes Put Publishers in Violation of Sponsored Link Guidelines

sponsored links in JavaScript

Last week at the Google I/O developer conference it was announced that Google is now able to execute JavaScript onClick events, which basically means that links in JavaScript that were previously inaccessible can now be read and pass PageRank. Vanessa Fox did an extensive write-up for Search Engine Land that covers the changes in detail. […]

Google News Wants Title Tags to Match Headlines?

NYTimes.com article link in Google News

In looking over a post on the Google News blog from a few months ago on ways to help Google News better crawl your site this tip in particular caught my eye: * Article Titles in Google News In order for Google News to crawl the correct titles for your articles, make sure the title […]

Rich Snippets: Increase Google Visibility for Reviews through Microformats

Google Rich Snippet for Turkish Kitchen NYC

One of the announcements at Searchology yesterday was a new enhancement called Rich Snippets, in which Google is using structured data embedded in web pages (microformats and RDFa) to give users “convenient summary information about their search results at a glance.” Initially Google is supporting data on reviews and people. Reviews in particular offer a […]