The Most Common Causes of Duplicate Content on News Media Sites

Although search engines keep improving on their ability to deal with duplicate content this continues to be one of the main SEO issues facing news and content sites. Even when the engines do a reasonable job of filtering out duplicates in their results, sites are essentially shooting themselves in the foot by splitting internal and […]

Free Tools for Monitoring Hot Search Trends

UPDATE: For a more current list see my newer post: The Best Tools for Keyword Research, Competitive Analysis and Trending Topics. A tactic that some news and content sites employ is monitoring Google’s Hot Trends list in an effort to identify hot topics and then quickly produce matching content around them. Does this work? Sometimes. […]

Google News Optimization Tips

This week Google put out a video to give publishers more information on how Google News works and how best to optimize for it. I pulled out some of the more useful tips, combining information from some of the slides with additional details provided by Google’s Maile Ohye. Article Ranking Factors within a Story Cluster […]

Yahoo Adds Enhanced News Results to SearchMonkey

Yahoo SearchMonkey - Enhanced News Results

On Friday Yahoo announced new additions to its SearchMonkey enhanced results, including options for news content. SearchMonkey allows sites to use structured data to include additional information in their Yahoo search results such as addresses and phone numbers, review scores, pricing, etc. For news sites, the publication date and a photo can be added to […]

5 Ways to Deal with Seasonal Dips in Search Engine Traffic

July and August are a time when many content sites see a seasonal dip in all forms of traffic, including search engine referrals. Major stories that emerge (such as Michael Jackson or the health care debate) can bring large spikes in search traffic, but it’s common to see the numbers drop after May and not […]

Google News Now Recrawling Updated Articles

Updated article excerpt

This week Search Engine Roundtable highlighted a Google News Help thread in which Google confirmed that it is now able to recrawl articles that have been updated within a “short period of time” of the original publishing. Google employee “Inbal” later provided a more specific time window, indicating “the rate at which we recrawl may […]

Great Example of a Multimedia News Article from

ESPN article with embedded videos

Recently I wrote about the importance of including meaningful content in videos embedded in press releases. Today I came across a great example of how to incorporate video and other multimedia content into a news article. This article on Michael Vick signing with the Philadelphia Eagles features a video player right below the headline […]

Article Highlights: Good for Users, Good for Search Engines

CNN story highlights

Yesterday Steve Rubel pointed out how the article highlights on sites like and iMedia Connection are a good time saver for him. places a “Story Highlights” section with bullet points to the right of the headline, for example: While a great feature for users, article highlights are also an effective SEO technique. The […]

Yahoo News Syndication: Attribution Links Not SEO-Friendly

Google results comparing Yahoo News and

In my post on syndication best practices I noted that one way to reduce the likelihood that partners will outrank you for own content is to require a link back to your original on every syndicated article, for example: This article originally appeared on [direct link to original article, ideally with the headline as […]

Syndication Best Practices: Reduce the Risk of Being Outranked for Your Own Content

Syndicating content is an important business development initiative for publishers; it generates revenue, increases exposure, drives traffic and helps facilitate inbound links. However from an SEO perspective there is a downside as syndication creates duplicate content issues. Search engines don’t want to show users multiple versions of the same content so when an article has […]