The Top News Sites on Blekko

New York Times SEO data on Blekko

With Blekko officially launching this week the new search engine is getting a lot of attention particularly in the search marketing community because of SEO data it provides. There is a good overview of Blekko’s SEO Tools on Search Engine Land so I won’t go into detail on that here. But I was curious to […]

Search Trend Optimization for Evergreen Content

Polenta search trend on Yahoo

Monitoring search trends and hot topics for keyword targeting and content ideas is a common practice among publishers these days. While this pollutes the search results when taken to the extreme (see below), done right it is an effective editorial SEO tactic. The Hot Searches on Google Trends tend to be dominated by topics like […]

Do Google’s Expanded Domain Results Apply to News and Video Listings?

Google results for Iraq troops nytimes

As first covered by Malcolm Coles and later confirmed by Google, for search queries that include a specific domain Google is now showing a larger number of results from that site on page one. This gives publishers the opportunity for greater exposure to users looking for content from their specific site (and who may not […]

25 Major News Sites Ranked by Page Speed

The Wall Street Journal page speed

Now that site speed is officially a Google ranking factor site performance and page load time are important for SEO as well as usability. So how well do major news sites perform in these areas? To get a basic idea I ran Page Speed, the open source Firefox/Firebug add-on that Google recommends, on the home […]

Real-time Search Optimization for News Sites

Google real-time search results

The major search engines are making real-time search a priority, resulting in good visibility opportunities for news sites especially for breaking news. Google, Bing and Yahoo are all experimenting with various forms of real-time results now and making deals with Twitter, Facebook and other social sites. So how can news sites maximize their real-time search […]

Blog Tag Optimization Tips for News Sites

Huffington Post blog post tags

Ever notice all the tags that some blogs add to their posts? Adding a few meaningful tags is fine but news sites in particular have a habit of taking this practice much too far. The Huffington Post is a good high-profile example:

20+ Major News Sites Ranked by Domain Authority

When it comes to competing for search engine visibility, major news organizations tend to benefit from having strong, trusted domains. But just how strong are those domains? Using SEOmoz’s new Open Site Explorer I did a head-to-head comparison of 20+ news sites to see which had the most domain authority. To calculate the scores, SEOmoz […]

Search Marketing Dwarfs Social Media in Interactive Marketing Budgets

Forrester 2009 Interactive Marketing Budgets by Industry

This week both Brian Solis and SEOMoz made reference to a recent Forrester report forecasting US interactive marketing budgets for the next five years. You can check out their posts for the aspects of the report they covered. What caught my eye was the chart on budget allocation across various industries in 2009:

Will Publishers Add Cross-Domain Rel=Canonical to Syndication Deals?

Yesterday Google announced that it is now supporting the rel=”canonical” link element (sometimes referred to as the canonical URL tag) across different domains. This means that in addition to using the tag to help sort of duplicate content issues on a single domain, it can also be used in dealing with duplicate content on more […]

Does Google News Sitemaps New Format Help Publishers?

Google News genre tag

In November Google announced a new format for Google News Sitemaps with several changes including new tags that provide additional detail on each submitted article. Google is using words like “more flexible,” “easier to submit,” “more control” and even “exciting” to describe the new format and transition period. That may be getting carried away but […]