SEO

Archive of blog posts on search engine optimization covering SEO tips, tactics and tools for publishers.

Syndication Best Practices: Reduce the Risk of Being Outranked for Your Own Content

June 30, 2009

Syndicating content is an important business development initiative for publishers; it generates revenue, increases exposure, drives traffic and helps facilitate inbound links. However from an SEO perspective there is a downside as syndication creates duplicate content issues. Search engines don’t want to show users multiple versions of the same content so when an article has [...]

Do People Search for “Breaking News”?

June 9, 2009

Among news sites “breaking news” is a sought-after keyword phrase; I see it prominently placed in home page title tags all the time: And it’s not just general news sites. “Breaking news” is featured in the title tags of sites covering sports, entertainment and a wide range of topics. Seeing this term targeted so often [...]

Google JavaScript Changes Put Publishers in Violation of Sponsored Link Guidelines

June 5, 2009

Last week at the Google I/O developer conference it was announced that Google is now able to execute JavaScript onClick events, which basically means that links in JavaScript that were previously inaccessible can now be read and pass PageRank. Vanessa Fox did an extensive write-up for Search Engine Land that covers the changes in detail. [...]

Google News Wants Title Tags to Match Headlines?

May 22, 2009

In looking over a post on the Google News blog from a few months ago on ways to help Google News better crawl your site this tip in particular caught my eye: * Article Titles in Google News In order for Google News to crawl the correct titles for your articles, make sure the title [...]

Rich Snippets: Increase Google Visibility for Reviews through Microformats

May 13, 2009

One of the announcements at Searchology yesterday was a new enhancement called Rich Snippets, in which Google is using structured data embedded in web pages (microformats and RDFa) to give users “convenient summary information about their search results at a glance.” Initially Google is supporting data on reviews and people. Reviews in particular offer a [...]

Publishers: Solve Tracking Code, Duplicate Content Issues with Rel=Canonical

April 30, 2009

Really you shouldn’t need it. What you should be doing is avoiding duplicate content altogether. Every piece of content on your site should exist on one permanent, unique URL, and any duplicate pages should be consolidated through 301 redirects. But for a variety of business, technical or editorial reasons, sometimes publishing the same content or [...]

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