Which News Sites Have the Most Keywords in Common with eHow?

ehow nytimes - SEMRush common keywords

eHow is back in the news after claims it was hit hard by latest expansion of Google’s Panda update and subsequent denials from Demand Media. Articles like “How to Pour Water Into a Glass Cup” make it difficult to dispute eHow’s reputation as the poster child of content farms. But in terms of keyword targeting, […]

Google Page Speed Ratings One Year Later: News Sites Range from Up 27% to Down 73%

Reuters Google Page Speed suggestions

The launch of Google’s Page Speed Online (which allows users to get Page Speed scores without installing a browser extension) reminded me that it has been a year since I looked at the page load times of major news sites. So I thought I’d go back and see if there have been any performance changes […]

eHow and Mahalo: How Many Keyword Variations is Too Many?

Mahalo - Google results for cook turkey

In reading a Search Engine Land article about Jason Calacanis’ remarks during “Ending the Content Arms Race” at Signal LA this passage caught my eye: Calacanis shows a “How to cook a turkey” page on Mahalo which he says has tons of good video content, then decries it has to compete against 17 different articles […]

Google Trends Graphs No Longer Embedded in Search Results?

Google Trends graph

For the past couple years Google has been embedding a Hot Trends graph in the regular search results for the top 100 fastest rising terms. I referenced this in my post on tools for monitoring search and social trends because it was a useful way to check for trending terms beyond the top 20 shown […]

Editorial SEO Tactics for the Newsroom

editorial SEO tactics

By now most editorial sites are employing basic SEO best practices in the newsroom but how many are taking full advantage of every opportunity? To be successful an editorial staff needs to do more do more than just optimize headlines and title tags; there are a wide range of editorial SEO tactics that need to […]

Should Browsers Display Only Canonical URLs to Users?

Google Chrome, Firefox, Internet Explorer logos

Sites have been using the rel=canonical link element for a while now to help offset duplicate content issues that cannot be eliminated through URL consolidation. While not a perfect solution it is often the best option available in cases like duplicate content caused by appending tracking codes to URLs (e.g. ?source=rss, ?xid=newsletter, ?nav=home). Marketing teams […]

The Top News Sites on Blekko

New York Times SEO data on Blekko

With Blekko officially launching this week the new search engine is getting a lot of attention particularly in the search marketing community because of SEO data it provides. There is a good overview of Blekko’s SEO Tools on Search Engine Land so I won’t go into detail on that here. But I was curious to […]

Search Trend Optimization for Evergreen Content

Polenta search trend on Yahoo

Monitoring search trends and hot topics for keyword targeting and content ideas is a common practice among publishers these days. While this pollutes the search results when taken to the extreme (see below), done right it is an effective editorial SEO tactic. The Hot Searches on Google Trends tend to be dominated by topics like […]

Do Google’s Expanded Domain Results Apply to News and Video Listings?

Google results for Iraq troops nytimes

As first covered by Malcolm Coles and later confirmed by Google, for search queries that include a specific domain Google is now showing a larger number of results from that site on page one. This gives publishers the opportunity for greater exposure to users looking for content from their specific site (and who may not […]

25 Major News Sites Ranked by Page Speed

The Wall Street Journal page speed

Now that site speed is officially a Google ranking factor site performance and page load time are important for SEO as well as usability. So how well do major news sites perform in these areas? To get a basic idea I ran Page Speed, the open source Firefox/Firebug add-on that Google recommends, on the home […]