The Most Common Google News Errors and How to Avoid Them

google-news-crawl-errors

In working with publishers one of the things I’m most frequently asked to do is troubleshoot problems with Google News. Anyone involved with a news or content site can attest to the importance of Google News and news search optimization. And I’d venture to say just as many people have experienced a range of technical […]

Google News news_keywords Meta Tag: More Cons than Pros?

Google News logo

The Google News news_keywords meta tag is now available to all publishers that are approved for inclusion. It is nice that Google News is trying to accommodate publishers and allow for more witty, print-style headlines. But in the bigger picture encouraging the use of this tag has as many potential cons as pros, so publishers […]

What Famous TV Catchphrases Can Teach You About Enterprise SEO

Gary Coleman - Arnold Jackson Diff'rent Strokes

This was going to be my next enterprise SEO column for Search Engine Land until I thought twice about submitting it there. However I don’t want to waste it either so I’ll give it a try here. I’m not sure where this falls in the fun to cheesy continuum, but hopefully there are some useful […]

5 Ways that Social Media Impacts SEO

Annotated Google SERP for Melky Cabrera

I was invited to contribute a column to an upcoming social media guidebook from Media Industry Newsletter and Folio. I thought I’d share it here along with some links to additional resources. It is intended to be a general overview for publishers. Hopefully you’ll find it useful. How does social media activity impact search engine […]

Yahoo! Search Data (@YahooSearchData) a Good Source of Trending Topics for Lifestyle Publishers

Yahoo! Search Data - @YahooSearchData on Twitter

Now that the Hot Searches list on Google Trends has been stripped down publishers are moving to other sources for monitoring search trends. Specific to lifestyle publishers the Google data was never all that useful anyway since it was dominated by topics like breaking news, sports and entertainment. So what’s a lifestyle site covering things […]

SEO Metrics for Publishers: How are You Tracking and Measuring Success?

up and down arrows

Your sites have been audited, improvements have been made and there is more to come in the road map. The technical, editorial and marketing teams are trained in SEO best practices and are integrating them into the daily workflow. Sounds good, but are your efforts working? That’s where tracking and measurement comes in. When it […]

The Fastest and Slowest News Sites in 2012

Google PageSpeed logo

It has been a couple years now since page speed has been an official Google ranking factor and one year since the launch of PageSpeed Online, the Web-based version of Google’s tool for analyzing site performance. So I thought I’d check in on the PageSpeed scores for a selection of major news sites. Page speed […]

Does Google Freshness Update Make Online Reputation Management More Difficult?

Joe Paterno - Google freshness results

Google’s recent algorithm change that favors the most recent content for certain types of queries offers good opportunities for news and content sites. But for individuals and organizations, does the Freshness Update make online reputation management more difficult? If you cover breaking news, hot topics or regularly occurring events the Freshness Update will create more […]

Google News Not Always So Great at Favoring Original Sources

Google News Facebook Music story cluster

News publishers are all too familiar with the fact that Google News doesn’t always do such a great job of favoring original sources in its story clusters. It is not usual to see a syndicated, aggregated or simply re-covered version of an article gain prominent visibility over the original. Today I noticed an example that […]

Google Expanded Sitelinks: Optimize Opening Text in META Description Tag

The New York Times - Google expanded sitelinks

Google’s expanded sitelinks give sites greater exposure for branded searches and the ability to dominate the page one results above the fold. User reactions have been mixed so far (some find them overwhelming or borderline obnoxious) but Google is touting the user benefits and the expanded sitelinks appear to be here to stay. That means […]