SEO

Archive of blog posts on search engine optimization covering SEO tips, tactics and tools for publishers.

Search Trend Optimization for Evergreen Content

October 28, 2010

Monitoring search trends and hot topics for keyword targeting and content ideas is a common practice among publishers these days. While this pollutes the search results when taken to the extreme (see below), done right it is an effective editorial SEO tactic. The Hot Searches on Google Trends tend to be dominated by topics like [...]

Do Google’s Expanded Domain Results Apply to News and Video Listings?

August 24, 2010

As first covered by Malcolm Coles and later confirmed by Google, for search queries that include a specific domain Google is now showing a larger number of results from that site on page one. This gives publishers the opportunity for greater exposure to users looking for content from their specific site (and who may not [...]

25 Major News Sites Ranked by Page Speed

April 13, 2010

Now that site speed is officially a Google ranking factor site performance and page load time are important for SEO as well as usability. So how well do major news sites perform in these areas? To get a basic idea I ran Page Speed, the open source Firefox/Firebug add-on that Google recommends, on the home [...]

Real-time Search Optimization for News Sites

March 16, 2010

The major search engines are making real-time search a priority, resulting in good visibility opportunities for news sites especially for breaking news. Google, Bing and Yahoo are all experimenting with various forms of real-time results now and making deals with Twitter, Facebook and other social sites. So how can news sites maximize their real-time search [...]

Blog Tag Optimization Tips for News Sites

February 19, 2010

Ever notice all the tags that some blogs add to their posts? Adding a few meaningful tags is fine but news sites in particular have a habit of taking this practice much too far. The Huffington Post is a good high-profile example:

20+ Major News Sites Ranked by Domain Authority

February 1, 2010

When it comes to competing for search engine visibility, major news organizations tend to benefit from having strong, trusted domains. But just how strong are those domains? Using SEOmoz’s new Open Site Explorer I did a head-to-head comparison of 20+ news sites to see which had the most domain authority. To calculate the scores, SEOmoz [...]

Search Marketing Dwarfs Social Media in Interactive Marketing Budgets

December 17, 2009

This week both Brian Solis and SEOMoz made reference to a recent Forrester report forecasting US interactive marketing budgets for the next five years. You can check out their posts for the aspects of the report they covered. What caught my eye was the chart on budget allocation across various industries in 2009:

Will Publishers Add Cross-Domain Rel=Canonical to Syndication Deals?

December 16, 2009

Yesterday Google announced that it is now supporting the rel=”canonical” link element (sometimes referred to as the canonical URL tag) across different domains. This means that in addition to using the tag to help sort of duplicate content issues on a single domain, it can also be used in dealing with duplicate content on more [...]

Does Google News Sitemaps New Format Help Publishers?

December 1, 2009

In November Google announced a new format for Google News Sitemaps with several changes including new tags that provide additional detail on each submitted article. Google is using words like “more flexible,” “easier to submit,” “more control” and even “exciting” to describe the new format and transition period. That may be getting carried away but [...]

The Most Common Causes of Duplicate Content on News Media Sites

October 8, 2009

Although search engines keep improving on their ability to deal with duplicate content this continues to be one of the main SEO issues facing news and content sites. Even when the engines do a reasonable job of filtering out duplicates in their results, sites are essentially shooting themselves in the foot by splitting internal and [...]

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