This is a guest post from Christian Arno, founder of Lingo24, a global translation service. I asked Christian to provide some tips for publishers looking to expand their presence in international markets. – Adam To reach an overseas readership online publishers must ensure that they properly localize their content. Here are a few issues to [...]

I saw Malcolm Coles’ post on Google’s reading level scores for UK newspapers and thought it would be fun to do the same thing for US news sites. Last week Google released a new search filter that allows users to refine search results by reading level. So what reading level does Google assign to major [...]

This is a guest post from Paras Chopra, founder of Visual Website Optimizer. Paras has been doing some interesting work with A/B testing and conversion rate optimization so I thought it would be good to get some tips for publishers from him. – Adam Conversion Rate Optimization (CRO) is perhaps the easiest method to increase [...]

The discussion around my post on press release buzzwords has brought my attention to a variety of resources on language and writing, the latest being a new book called Wordcatcher. Long before getting involved in marketing communications I was a kid who grew up loving stories and more specifically words. The stories found in books, [...]

Was Time magazine “scurrilous and utterly shameless in its willingness to distort” in 1964? In a used bookstore over the weekend I came across some old issues of Fact: magazine. I’m not familiar with Fact: but Wikipedia tells me it was published from 1964-1967 and edited by Ralph Ginzburg and Warren Boroson. The cover of [...]

The Pew Research Center for the People and the Press has published the results of its latest survey on news consumption and related topics. The content on search engines and social media gets a little lost among all the stats and charts so I thought I’d summarize that data here. Search Engines

This is a guest post from Aaron Goldman, author of Everything I Know about Marketing I Learned from Google. Aaron is doing a blog tour in support of the book launch (covering 30 blogs in 10 days) which I thought was an interesting concept. I’ve been through the book and it’s a good read; for [...]

I was reading Boston Globe columnist Alex Beam’s piece on his time at Newsweek in the 1970s and this passage caught my attention: For me, Newsweek was like an upside-down journalism school, where I learned an astonishing number of bad habits, e.g., having someone else check your facts. We poached material constantly, from newspapers, from [...]

The cease and desist letter and the ensuing war of words between The Wrap’s Sharon Waxman and Newser’s Michael Wolff is getting a lot of industry attention this week. To me the real question is: when one site aggregates another’s content, how much attribution is enough? The value and legitimacy of content aggregation is a [...]

News Corp. Chairman Rupert Murdoch was on Fox Business yesterday talking about the business model for media content on the Internet. Here’s what he said he had to say about search engines: