Videos in Press Releases are Cool – If They Provide Meaningful Content

Steve Ballmer video in Microsoft Yahoo press release

Executive quotes in press releases are notorious for lacking any kind of substantial information. It’s the most common place to find fluff in a release, and they tend to be largely ignored. Yesterday’s Microsoft – Yahoo press release featured video quotes from both Microsoft CEO Steve Ballmer and Yahoo CEO Carol Bartz, partially shown in […]

Where Do You Want Your Social Media Press Releases to Live?

Gerber Gear - PitchEngine newsroom

The discussion about HubSpot’s post on the syndication of social media press releases vs. traditional press releases called my attention again to PitchEngine, a platform for creating and sharing social media releases (SMRs). PitchEngine is a good tool that provides a useful service and it’s reasonably priced (in fact it’s free if you only keep […]