Public Relations

Archive of blog posts on public relations and PR tools.

The Most Overused Buzzwords and Marketing Speak in Press Releases

June 29, 2010

Unique, one-of-a-kind, best-of-breed…blah, blah, blah. We see this type of marketing speak over and over in press releases and promotional materials. And let’s be honest, we’ve all used it at one time or another — shame on us. But which buzzwords are the most overused? I saw an item in PR Daily recently using the [...]

Journalist Social Media Usage Increases, Concerns About Reliability of Information

January 21, 2010

Yesterday Cision released the results of their Social Media and Online Usage Study, a survey of social media usage by print and Web journalists. Conducted with Don Bates of George Washington University, the study measures the journalists’ use of and attitudes toward social media for researching and reporting stories. While it could be argued that [...]

Social Media Dominates 2010 PR Planning, But SEO Increasingly in the Mix

December 2, 2009

A new whitepaper from Vocus with their 2010 PR Planning Survey results has some encouraging statistics about the increasing role of search engine optimization in the overall PR mix. Not surprisingly, social media gets the most attention with 80% of respondents indicating they plan to do more with it in 2010. But 57% also indicated [...]

A Look at Muck Rack’s Twitter Press Release Service, 51 Releases Later

October 20, 2009

I’m definitely a fan of Muck Rack – it offers an easy way to track major media journalists on Twitter and pick up on trending topics. So I’ve been curious to see how their Twitter press release service would do. Muck Rack charges $1 per character to send out a 140 character press release, with [...]

Pro PR Tips: 100 PR Tips from Rafe Needleman Published as a Book

August 11, 2009

Yesterday I received a copy of Rafe Needleman’s Pro PR Tips in the mail from ITDatabase. I’d seen some of the tips previously via Twitter and on the Pro PR Tips blog, but the book presents them in a nice, clean format that makes for a good read. I ended up going through all 100 [...]

Videos in Press Releases are Cool – If They Provide Meaningful Content

July 30, 2009

Executive quotes in press releases are notorious for lacking any kind of substantial information. It’s the most common place to find fluff in a release, and they tend to be largely ignored. Yesterday’s Microsoft – Yahoo press release featured video quotes from both Microsoft CEO Steve Ballmer and Yahoo CEO Carol Bartz, partially shown in [...]

Where Do You Want Your Social Media Press Releases to Live?

May 26, 2009

The discussion about HubSpot’s post on the syndication of social media press releases vs. traditional press releases called my attention again to PitchEngine, a platform for creating and sharing social media releases (SMRs). PitchEngine is a good tool that provides a useful service and it’s reasonably priced (in fact it’s free if you only keep [...]

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