PRFilter Shows Press Release Buzzword Abuse Still Prevalent

prfilter logo

Press release search engine PRFilter came out of beta last week. It aggregates press releases from 10 wire services and distribution services and pulls them in directly from 60+ technology and media companies. Users can filter by specific industries, countries and time periods and create personalized accounts for further customization. It seems to work fairly […]

Fewer PR Organizations Plan to Increase Focus on SEO and Social Media in 2011

SEO in Vocus PR Planning Survey

The results of the Vocus 2011 PR Planning Survey are out and the number of organizations that plan to focus more on SEO and social media has declined. In this year’s survey 51% of the respondents indicated that they would focus more on SEO in 2011, down from 57% in 2011. And the number of […]

Press Releases Do Get Shared on Google News

Google News Most Shared

In reading a post on Google Operating System about the Most Shared section on Google News I found it interesting that a press release from NASA was among the leaders. I checked today and it is still at the top of the list for the week: Press releases tend to be the ugly stepsister when […]

Paywalls, Media Coverage and User Access: What’s a PR Pro to Do?

brick wall

Being the savvy, well-connected PR pro that you are, you just helped bring about a great piece of editorial coverage in a major media outlet. The client is thrilled, you’ve won the praise and envy of your colleagues, all is well…except that online the article is behind a paywall so hardly anyone will ever see […]

The Most Overused Buzzwords and Marketing Speak in Press Releases

PRWeb - press releases with award winning

Unique, one-of-a-kind, best-of-breed…blah, blah, blah. We see this type of marketing speak over and over in press releases and promotional materials. And let’s be honest, we’ve all used it at one time or another — shame on us. But which buzzwords are the most overused? I saw an item in PR Daily recently using the […]

Journalist Social Media Usage Increases, Concerns About Reliability of Information

Importance of Social Media - Cision Journalist Study

Yesterday Cision released the results of their Social Media and Online Usage Study, a survey of social media usage by print and Web journalists. Conducted with Don Bates of George Washington University, the study measures the journalists’ use of and attitudes toward social media for researching and reporting stories. While it could be argued that […]

Social Media Dominates 2010 PR Planning, But SEO Increasingly in the Mix

Vocus survey of 2010 PR efforts

A new whitepaper from Vocus with their 2010 PR Planning Survey results has some encouraging statistics about the increasing role of search engine optimization in the overall PR mix. Not surprisingly, social media gets the most attention with 80% of respondents indicating they plan to do more with it in 2010. But 57% also indicated […]

A Look at Muck Rack’s Twitter Press Release Service, 51 Releases Later

Muck Rack Twitter press release

I’m definitely a fan of Muck Rack – it offers an easy way to track major media journalists on Twitter and pick up on trending topics. So I’ve been curious to see how their Twitter press release service would do. Muck Rack charges $1 per character to send out a 140 character press release, with […]

Pro PR Tips: 100 PR Tips from Rafe Needleman Published as a Book

Yesterday I received a copy of Rafe Needleman’s Pro PR Tips in the mail from ITDatabase. I’d seen some of the tips previously via Twitter and on the Pro PR Tips blog, but the book presents them in a nice, clean format that makes for a good read. I ended up going through all 100 […]

Videos in Press Releases are Cool – If They Provide Meaningful Content

Steve Ballmer video in Microsoft Yahoo press release

Executive quotes in press releases are notorious for lacking any kind of substantial information. It’s the most common place to find fluff in a release, and they tend to be largely ignored. Yesterday’s Microsoft – Yahoo press release featured video quotes from both Microsoft CEO Steve Ballmer and Yahoo CEO Carol Bartz, partially shown in […]