July 30, 2009
Executive quotes in press releases are notorious for lacking any kind of substantial information. It’s the most common place to find fluff in a release, and they tend to be largely ignored. Yesterday’s Microsoft – Yahoo press release featured video quotes from both Microsoft CEO Steve Ballmer and Yahoo CEO Carol Bartz, partially shown in [...]
May 26, 2009
The discussion about HubSpot’s post on the syndication of social media press releases vs. traditional press releases called my attention again to PitchEngine, a platform for creating and sharing social media releases (SMRs). PitchEngine is a good tool that provides a useful service, and it’s reasonably priced (in fact it’s free if you only keep [...]