by Adam Sherk on February 4, 2010
A major newspaper is about to undergo another dreaded round of layoffs. After the first wave of buyouts, a tough choice has to be made been two journalists of equal talent and seniority. One journalist has a large following and active presence on several social media sites. The other does not. Who offers more value to their organization?
While things are not that simple, the fact is that being social media savvy is becoming an increasingly important part of a reporter’s skill set. [click to continue…]
by Adam Sherk on February 1, 2010
When it comes to competing for search engine visibility, major news organizations tend to benefit from having strong, trusted domains. But just how strong are those domains?
Using SEOmoz’s new Open Site Explorer I did a head-to-head comparison of 20+ news sites to see which had the most domain authority.
To calculate the scores, SEOmoz uses an amalgamation of link metrics to create a single predictive score for each domain. They refer to domain authority as “our best prediction about how content would perform in search engine rankings on one site vs. another” and claim an accuracy range of about 70%.
So without further ado, here are 20+ major news sites ranked by domain authority and home page authority: [click to continue…]
Twitter
Facebook
Friendfeed
LinkedIn
Google Reader