by Adam Sherk on May 15, 2012
The Internet and social media have certainly made it easier to conduct media relations in a more efficient and less intrusive way.
At my first PR job I had to type in contact addresses from the hard-copy Bacon’s guide so we could mail merge and send out the press materials. Or stand over the fax machine feeding through one press release at at time.
Being required to do cold-call follow-ups as a junior employee was one of the main reasons I gravitated toward other forms of online marketing as soon as they started to emerge. [click to continue…]
by Adam Sherk on May 1, 2012
Your sites have been audited, improvements have been made and there is more to come in the road map. The technical, editorial and marketing teams are trained in SEO best practices and are integrating them into the daily workflow. Sounds good, but are your efforts working?
That’s where tracking and measurement comes in. When it comes to SEO publishers need to understand and effectively communicate progress and success.
SEO is a never-ending process and without good benchmarks, clear and realistic goals and solid reporting it is easy to lose momentum within the organization.
So what are the best ways to track and measure success? [click to continue…]
