When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. In addition producing quality content on a daily basis creates a steady stream of new opportunities.
It is one of the many reasons that content marketing has become so popular, as brands in other industries put an emphasis on content development and promotion and essentially become publishers themselves.
For traditional publishers, link building typically falls within the third main bucket of a comprehensive SEO program, which includes technical, editorial and marketing initiatives.
However there are plenty of benefits to link development beyond SEO, in particular driving traffic, increasing awareness and building audience. So link opportunities that may not have direct SEO value are still an important part of the mix, and they often indirectly lead to additional links that do.
So what link building tactics are most effective for publishers? I’ve put together a list of some of the main opportunities in broad categories. [Continue reading]