What are the best tools for publishers looking to track social media activity at the content level?
There are a lot of options for social monitoring, tracking and analytics, with prices ranging from free to very expensive. I thought I’d share some of my favorites that are well suited to editorial content sites.
The primary focus here is on social media analytics and share count tracking. I have intentionally left off most of the wider-ranging management platforms and enterprise suites to try to limit the scope. [Continue reading]