Not a Bad Gimmick: The World’s Highest Press Release

London-based Houston PR is blasting out (yes, that’s an intended pun) a gimmicky press release to announce its relocation and rebranding.

It has put out what it believes to be the world’s highest press release:

While I’m not a particular fan of PR gimmicks or shotgun pitches I like this one, so I’ll bite. I also think if you manage to get your press release 27 miles above the earth that deserves a shout-out. [Continue reading]

Take Advantage of Additional Google News Opportunities for Publishers

Google News Editors' Picks

Google News continues to be an important source of traffic for publishers, in particular from the news OneBoxes that are frequently included in regular Web search results. While most news search optimization efforts rightly focus on editorial … [Continue reading]

The Best Social Media Analytics Tools for Publishers

Buzzsumo social media analytics

What are the best tools for publishers looking to track social media activity at the content level? There are a lot of options for social monitoring, tracking and analytics, with prices ranging from free to very expensive. I thought I’d share … [Continue reading]

How Much Search and Social Media Traffic Do Publishers Get?

Search and Social Media Referral Traffic to Publishers

On average, what percentage of referral traffic to publishers comes from search, social media, links and direct navigation? That’s a question I'm commonly asked by organizations that are attempting to establish benchmarks and assess their current … [Continue reading]

My Top Posts of 2013 on SEO and Social Media for Publishers

crickets chirping

I wasn't able to write as many posts as I'd have liked this year, but I did put out some things that I was happy with and people seemed to find useful. And fortunately I do this just for fun so in the end it doesn't really matter. So as I … [Continue reading]

29% of the Top 500 Google+ Pages are News and Content Sites

Most popular Google+ pages for news brands

Whenever I do a presentation on Google+ for publishers I mention that quite a few news and content brands are among the most followed pages. The point being that Google+ does indeed offer good opportunities for audience development, engagement and … [Continue reading]

Success with the Google News Standout Tag: A 90-Day Study

Featured article with Google News standout tag

Which news organizations are having the most success with the Google News standout tag? I monitored "Featured" articles in Google News for 90 days to find out. When I previously wrote about how to use the standout tag, I wished I could have … [Continue reading]

Great Design for an Email Press Release

Press release for Self-Portrait as Your Traitor by Debbie Millman

I recently received an email press release that features a compelling design with strong visuals and a nice layout. That's not something you say every day, and since bad releases get called out much more than the good ones, I thought I'd share it … [Continue reading]

Google News Tip for Google+ Embedded Posts

Google+ embedded posts

A quick tip for news publishers on using Google+ embedded posts. When embedding a Google+ post in a news article, be sure to include enough original editorial text to meet the 80 word minimum for Google News indexation. The same goes for Facebook … [Continue reading]

The Google News Standout Tag: Does it Work?

Google News featured article

The standout tag for Google News has been around for a couple years now but many news publishers are still uncertain about it. The questions I'm asked most often are how and when to use it, how well it works and if it is worth putting in the time and … [Continue reading]