How Much Search and Social Media Traffic Do Publishers Get?

On average, what percentage of referral traffic to publishers comes from search, social media, links and direct navigation? That’s a question I’m commonly asked by organizations that are attempting to establish benchmarks and assess their current performance.

To get an idea of where things currently stand, I pulled 2013 referral data for a selection of 52 magazine and content sites, all well-known brands from major publishers.

Here are the averages for the year, according to each site’s Referrer Types report in Omniture:

Search and Social Media Referral Traffic to Publishers
[Continue reading]

My Top Posts of 2013 on SEO and Social Media for Publishers

crickets chirping

I wasn't able to write as many posts as I'd have liked this year, but I did put out some things that I was happy with and people seemed to find useful. And fortunately I do this just for fun so in the end it doesn't really matter. So as I … [Continue reading]

29% of the Top 500 Google+ Pages are News and Content Sites

Most popular Google+ pages for news brands

Whenever I do a presentation on Google+ for publishers I mention that quite a few news and content brands are among the most followed pages. The point being that Google+ does indeed offer good opportunities for audience development, engagement and … [Continue reading]

Success with the Google News Standout Tag: A 90-Day Study

Featured article with Google News standout tag

Which news organizations are having the most success with the Google News standout tag? I monitored "Featured" articles in Google News for 90 days to find out. When I previously wrote about how to use the standout tag, I wished I could have … [Continue reading]

Great Design for an Email Press Release

Press release for Self-Portrait as Your Traitor by Debbie Millman

I recently received an email press release that features a compelling design with strong visuals and a nice layout. That's not something you say every day, and since bad releases get called out much more than the good ones, I thought I'd share it … [Continue reading]

Google News Tip for Google+ Embedded Posts

Google+ embedded posts

A quick tip for news publishers on using Google+ embedded posts. When embedding a Google+ post in a news article, be sure to include enough original editorial text to meet the 80 word minimum for Google News indexation. The same goes for Facebook … [Continue reading]

The Google News Standout Tag: Does it Work?

Google News featured article

The standout tag for Google News has been around for a couple years now but many news publishers are still uncertain about it. The questions I'm asked most often are how and when to use it, how well it works and if it is worth putting in the time and … [Continue reading]

25 Random Observations about #MozCon Speakers

Richard Baxter

I attended MozCon 2013 last week. It’s really become a big production with a three-day agenda, large stage and space-age theme in the main room. I hadn’t been to one before and I came away pretty impressed. I don’t think I’ve ever done a … [Continue reading]

A Simple Workflow for Keyword Research for Content Planning

Keyword research workflow

Most editorial teams employ basic keyword research tactics as part of their daily routine, such as using keyword tools to refine word choice or monitoring trending topics for real-time opportunities. But what about using search and social data to … [Continue reading]

Top Link Building Tactics for Publishers

BBC GoodFood widget

When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. In addition producing quality content on a daily basis creates a … [Continue reading]