Being the savvy, well-connected PR pro that you are, you just helped bring about a great piece of editorial coverage in a major media outlet. The client is thrilled, you’ve won the praise and envy of your colleagues, all is well…except that online the article is behind a paywall so hardly anyone will ever see it. Doh!
There is a lot of discussion these days about paywalls, metered models, paytags for individual articles and the like. Publishers are desperately trying to come up with new business models and hopefully they’ll figure out a system that works. But from a media relations perspective this reminds me of the “if a tree falls in the forest” saying:
If an article about your company or client is behind a paywall and no one is around to read it, does it make an impact? [click to continue…]

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